Adam Kos Christmas Day is only 24 days away, so it's no wonder tech companies are trying to bait their products, because if they miss the Christmas season, they'll have a hard time making up for the lost sales. Everything revolves around the Christmas ads, when the two biggest rivals, i.e. Apple and Samsung, also released theirs.
Unfortunately, Apple's Christmas ad this year didn't appeal to us at all, which doesn't mean it's downright bad. The company named it Share the Joy, and it's focused on music and AirPods. In it, the central duo walks through the city, dancing to a song called Puff by Bhavi & Bizarrap, and everything they touch turns into snow, which is a bit controversial considering an exploding dog, a rooster, or a suicide jump from a bridge. Filming took place in Buenos Aires, Argentina, and for that reason alone it is evident that Christmas atmosphere passes not only on the European continent. The effects of the objects turning into snow are nice, but the ad doesn't capture anything of the magic of Christmas, which, on the contrary, Samsung does well.
He already broadcasts an advertisement called Quick Share the holidays with Galaxy on our TV stations, which is not focused on the product but on the function. It practically works similar to Apple AirDrop and is part of the Android One UI superstructure. In it, the central duo of actors exchange photos, and this results in a general rapprochement not only of them, but of entire homes. There is no need to look for anything else in this clear message, although in the case of the Galaxy Z Flip, there is perhaps too much pressure on the saw.
He is then the main star of another advertisement from a Christmas party, where he takes one photo after another. It's not about anything world-shattering, on the other hand, it's not as far-fetched as dancing in the streets, and at least influencers can be very close to this. Apple has the "bad luck" of having its Christmas ads considered iconic, and this year's is very easily forgotten. In contrast, Samsung releases ads like on a conveyor belt, and you can attacking the competition or just the ones they have graduate his news. In addition, you will not even see advertising for Apple products directly from the company anywhere with us, because Apple simply does not need it (which does not apply to APR and sellers of Apple products).
Even if Samsung's ads do not leave a long-term effect on the viewer, it is certainly nice of the company that the Czech Republic is not a marginal market for it. After all, the official Czech language has recently been launched in our country newsroom. As in the case of Apple, Samsung also does not distribute many of its products here. For example, in the case of the Bespoke edition of the Galaxy Z Flip 4, we are unlucky, just like with portable computers, i.e. Galaxy Books.
Samsung for me, top ads! The Apple ad is kind of a complete rip-off, whoever came up with it, it must have been white snow already :D
I thought about the Ztka for a while, but the classic (similar to Apple) Samsung tweaked and did not improve the cameras in any way. According to leaks, it will not even improve the photo system in the upcoming basic S23.
It's as if the producers just stepped on the spot and didn't rush into anything. All the better for the consumer, if he is not a complete consumer, but he saves and can buy every 2-3 years, when it will at least make some sense.
btw: If Apple doesn't kill the hideous notch, aka the newly renamed DI, I'm considering Samsung, I've also considered the Pixel, but it only puts a 2-camera system in the smaller model...