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Apple has been using the name John Appleseed in its iPhone keynotes for many years. You will see it on the iPhone display, especially if someone present on the stage demonstrates changes in the functions of the phone or in the contact list, either in the device or in the calendar and the like. Simply put, John Appleseed is a generic Apple contact. So who exactly is John Appleseed?

According to Wikipedia, he is a pioneer and philanthropist who established apple orchards in Ohio, Indiana and Illinois. His real name was John Chapman, but given his association with apples, there is no need to look far for the origin of his pseudonym. He was a legend during his lifetime, especially thanks to his philanthropic activities. At the same time, he was also a spreader of the ideas of the New Church, a doctrine based on the work of Emmanuel Swedenborg. This is the real John Appleseed.

The John Appleseed used by Apple apparently comes from one of the company's founders, Mike Markkula, who used the name to publish software on the Apple II. That's why Apple used this personality as a phone and email contact during its presentations. The name, in addition to obvious symbolism, also carries with it a legacy of cult and legend, two things that are associated with Apple (and with the founder and long-time director, Steve Jobs).

Source: MacTrust.com
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