Adam Kos When Apple unveiled the current iPhone 14 lineup, were you surprised by how they looked and what they could do? We knew practically everything about the appearance, camera specifications and the fact that there would be a Dynamic Island, which we just couldn't name and didn't know its exact functions. But Samsung is not much better than Apple. Although…
Both companies are each other's biggest rivals. Samsung is the biggest in terms of smartphone sales, because it scores mainly with cheaper models. Although Apple is second, it has the largest sales, precisely because its iPhones are quite expensive. But both have a completely different strategy and neither is able to hide what they want to show the world at the next Keynote.
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Which strategy is good?
From an access-to-information logic, Apple should be the one to keep a tight lid on what it's up to. He keeps everything under wraps until the last moment, i.e. the start of Keynote. But even so, it somehow escapes him, either from irresponsible employees or a supply chain connected to various leakers, who then compete to see who among them will bring new information first. If Apple developed and manufactured the iPhone under one roof, this would not happen, but it is not technically feasible. Even so, given his strategy, it is simply safe to say that we know practically everything about the planned products even before the official presentation.
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Now consider the situation at Samsung. The latter is introducing a new line of its flagship phones, the Galaxy S23, tomorrow. We already know everything about them, and actually there is nothing to introduce us here. But Samsung communicates with journalists who sign non-disclosure agreements, but some foreign ones still get away with it. It will also happen that stores already have new products in stock and take photos of their packaging, it will also happen that some lucky person has the latest phone in his hand and supplies his Twitter with photos of it.
It could be interest you
Samsung Magazine It's hard to judge. Apple claims that that aura of mystery plays a role in introducing its new products. Samsung obviously hates it. But Apple is here for laughs, that despite the effort it puts into rummaging through the news, it gets away with everything. Samsung may be counting on this quite well, because it creates a proper hype around its products, when (almost) everyone wants to know in advance what they can look forward to.
And now there are those brand fans
Someone devours every message because they are a technology enthusiast, someone they just pass by without interest. Someone reads them and waves them over. Someone curses them for spoiling all the joy of Keynote and its tension, and someone enjoys the news they bring. However, with its strict policy, Apple distinguishes itself from the competition, which has understood that the appropriate interest in the product has something in it well in advance.
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For example, Google already showed its new Pixels in May, but presented them only in the fall. He did the same with his watch and strangely a tablet, which he hasn't released yet. With its first smartphone, Nothing then practiced a clear campaign of gradual release of news, leaving no room for leaks, because it managed to say everything before anything could leak. The last official thing was the price and availability. Maybe Apple could reconsider its policy and try to do a little better. But the question remains, what is really better here.
