Adam Kos On Thursday, April 8, the lawsuits filed by Apple i Epic GAMES, in which the latter accuses the former of inappropriate behavior with customers. As part of the antitrust process between the two companies, both parties were required to submit appropriate documents in which they state the facts they consider relevant to the case and the legal arguments they intend to rely on in the process.
Apple claims that developers can create apps for a wide range of devices as well as web apps, and therefore Apple has no monopoly power. He further states that Epic has created such a PR campaign to make Apple look like the bad guy in the eyes of developers and the public. Specifically, it mentions that back in 2019, Epic Games hired PR firms to work on a media strategy called "Project Liberty”, which was aimed at portraying Apple as a “villain”. In contrast, Epic makes four main arguments.
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Ecosystem Lockdown
While Apple claims there are many app markets, Epic in contrast, he says iOS is a key market in itself because there are many customers Apple, which can only be reached via App Store. In addition Epic he accuses Apple of doing just that in the first place. As early as 2010, Steve said Jobs he wrote that he wants to link all the company's products in such a way as to simply lock the customer into their ecosystem. He had to prove these words Scott Forstall, former senior vice president of the iOS platform. Craig Federighi also talked about being locked in the ecosystem, mentioning that iMessage will never be available on the Android platform. This is precisely for the reason that users do not switch from iOS to a competing platform. iMessage is a core service of the platform and its users do not want to lose the history of their messages and the group conversations they are a part of.
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Amaya Toman Both consumers and developers have bad experiences
Putting Apple in as a middleman between consumers and developers means both have a worse experience if there's a problem with an app, he says Epic. If a transaction causes any problem, such as a payment dispute, refund request, etc., both the developer and the user must rely on Apple to properly communicate with the user and resolve the issue. According to the company's own experience Epic to the confusion and complaints from customers who contact her hoping to fix payment disputes, she blames Epic instead of Apple, who is responsible for the transaction.
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Pavel Jelic Scams
Epic states that customers can complain to Apple about their microtransaction content not working. Apple has no way of verifying this fact, so it tends to acknowledge the consumer's criticism and refund the consumer. But since this process is handled by Apple and not the developer, there is no way for the developer to block access to this "purchased" content. This means that people can fraudulently get a refund for the content and still have access to it.
The excuse of security
Apple approves each app to be seamless and secure for its iOS devices. So you can't install another one on iPhones and iPads content, than the one in App Store. In macOS, however, you can now install content not only from a Mac App Store but also other distribution networks, and just for that Epic hints that this should also be enabled on the iOS platform. On Android, for example, you can install applications and games not only from Google Play, but also from other distribution channels.
Epic states that iOS was designed based on macOS. He inherited many of its basic architectural elements and improved or modified some. It is considered safe by Apple and over a hundred million macOS users, even though it allows users to download apps from sources other than the official Mac App Store of Apple. Application review process Apple it is said to be cursory and provide minimal security benefits beyond the device security that iOS already provides. The retrial is expected to take place early next month, the exact date is not yet known. If you want, full text of the documentation you can read it yourself.
These are the arguments,.. So the fact that Apple stands between the developer and the user is a problem for the user when there is a problem with the application? The fact that Apple is there is the only guarantee that the user will not be sent to hell if there is a problem with the application :D
I'm telling Epic to pull a leg..
Well, sort of. We all know how it goes when we approach developers, especially the big ones.