Adam Kos We are slowly reaching the finals, that is, at least within the first round of this three-week case. Tim Cook is to testify tomorrow, then the verdict will come. And then probably an appeal by one or the other side and a new round. But let's not get ahead of ourselves: while App Store head of business development for games Michael Shmid didn't say how much the App Store charged for microtransactions, other reports say it could well have been over $350 million.
As reported by the agency Bloomberg, Schmid did not specify the exact amount and refused to say whether sales exceeded $200 million. He stated that it would be "inappropriate" to share this information. Unfortunately for Epic, because their goal is to show the shameless enrichment of Apple through the distribution of content in the App Store and applications from it installed on the company's devices.
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The battle royale game Fortnite was on the App Store for almost two years before it was removed from it last year after violating the terms of the store. Mobile app market data analytics company Tower Sensor already in a report from May last year, it estimated that sales from the mobile version of the game (that is, also for Android) amounted to 1 billion dollars. The most players were from the US, spending $632 million on the title, which is approximately 62% of all spending. Great Britain and Switzerland followed.
WWDC costs $50 million
However, her estimate claims that Apple made a whopping $354 million from the game. When you consider that it is enough for him to distribute the game in the App Store and over time he will receive such a package for it, it is unbelievable. But it is true that we, as normal mortals, cannot see the background. We can probably agree that Apple earns incredible money in this regard for practically nothing, but they also have to pour some money into that nothing. E.g. Phil Shiller v makeover mentioned, that just holding (physical) WWDC costs him 50 million dollars.
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Epic claims that the high profitability of the App Store is one of the reasons why Apple continues to demand 30% of digital transactions, and that it cannot justify this commission with claims to ensure security, privacy, control of the App Store and other factors. Schiller has just argued that there's really no way to calculate the App Store's profitability as a standalone unit, and that any attempt to do so would be misleading because they don't take into account the amount of money Apple invests in the iOS ecosystem, such as R&D and, not least, funds issued for expenses such as holding WWDC.
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However, according to Bloomberg, Schmid said Apple spent $11 million marketing the game in the last 100 months it was on the App Store. Epic's attorney, Lauren Moskowitz, characterized that one million as really well invested when microtransaction revenue was worth $99 million. In layman's terms, whether Apple made $353 million or $XNUMX million from Fortnite's presence in the App Store, to us, those are equally unimaginable amounts that both companies should be happy for. Not so users for whom the price of content is increased by Apple's commission.
353 mega? Is that fake? Just count. If Fortnite earned Apple such money and the Fortnite App Store makes only 7% of the game, then somehow it doesn't sit well with the official production management of Epic Games. According to this calculation, only Fortnite had more turnover than Epic Games combined. Epic itself does not know how many microtransactions were on Fortnite via the App Store, what they admitted, and they would certainly pull that number out of the barrel. In my opinion, it's all about money and the bolshevik shits of Epic. Why should they pay when I can do it for free. I just don't realize what they triggered. Sony thanks them.
Guys, you have something on your neck called a head, and it should have a brain in it. So please use it!!!