Michal Ždanský Yesterday, Apple took the breath away of many with its news, as if it wanted to make it clear that it can innovate. To this endeavour, he launched a new advertising campaign. The first ad, which does not refer to a specific product but advertises Apple as such, contains several emotional shots of people living with the brand's products. And although it only runs in the USA, it contains one interesting shot from the Czech Republic, specifically from the Charles Bridge.
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In that shot, we find a couple in love photographing themselves on the most famous bridge in Prague with an iPhone. The entire advertisement is underlined by calm relaxing music and the narrator reciting the text: "This is it. This is what matters. Product enjoyment. How do people feel about him? What will make our life better. If it deserves to exist. We spend a lot of time on a few great things until every idea we throw at it brings something better to the lives of those it touches. You will rarely see it, but you will always feel it. This is our signature and means everything to us.”
He and Paul Zemanek are already hinting at something on the screenshot of the new iOS in the news :-))
Paul Zemanek is an editor at Apple. :)