Ondrej Holzman Apple's successful campaign called "Shot on iPhone 6" (Photographed by iPhone 6) is far from being limited to the web, where discovered at the beginning of the week. Photographs taken exclusively with the latest Apple phones have appeared on billboards, posters and magazines around the world.
People started sharing on social networks where they saw Apple's new campaign everywhere. Photos from the iPhone 6 can be found on the back cover of the magazine The New Yorker, in the London subway, on a skyscraper in Dubai or on billboards in Los Angeles or Toronto.
The photography campaign is to include a total of 77 photographers, 70 cities and 24 countries and a magazine BuzzFeed was finding out, how Apple searched for images. It does not come from him, but from users from all over the world. Apple searched on Flickr or Instagram.
"I guess they found the picture on Instagram," he said Frederic Kauffmann. "I was surprised when they called me." Kauffmann succeeded with a black-and-white photo of Pamplona, which he wanted to distinguish himself. And in the end he succeeded perfectly. He only has a few hundred followers on Instagram, yet Apple noticed him.
She is also a similarly avid photographer Cielo de la Paz. She took a photo with the reflection of herself and a red umbrella in a puddle during a rainy December walk in the Bay Area, California. "I had to take a few shots. This one was the last one and I was finally happy with how the wind arranged the leaves," Cielo revealed.
After editing her photo in the Filterstorm Neue app, she uploaded it to Flickr, where Apple found it. It is now featured on several billboards around the world.
This week's #newyorkerinthewild, shot on iPhone 6, just like our back cover from Apple, shot on iPhone 6. pic.twitter.com/jlHA4ZTFWo
— New Yorker Promo (@NewYorkerPromo) March 2, 2015
have you seen # Apple's new billboard in Bangsar? It showcases #iPhone6 photography. http://t.co/bJXUVIFv8j pic.twitter.com/ScPANpwx6H
— vernieman #MWC2015 (@vernieman) March 2, 2015
they replaced my iPhone 6 billboard this morning with this wonderful picture of a mountain. still an Apple ad too pic.twitter.com/tXyHrb25Ca
— Deej (@deejdesign) March 2, 2015
Tallest # Apple billboard in the world? If so, Apple is fitting right into it #Dubai way of doing things. @pschiller pic.twitter.com/1PtZ858tsQ
— Jimmy Grewal (@jimmyg) March 2, 2015
