Apple picker Just as swallows precede spring and Christmas collections in stores fall, so speculation precedes important events of the apple company. There are guaranteed rumors of an iPhone with a 16:9 screen before WWDC this year, and it's all crystal ball fortune telling. Steve is gone and so everyone is waiting for when it will show and the whole Apple bubble will collapse. Admit it, this is also hanging in your head.
We are a team of developers, and every next step Apple takes means for us that we can safely throw out half a year of work and start over, if only because Johny Ive had nothing better to do than stretch the iPhone in a pinch. Divination from a ball is therefore somewhat the content of my work. If you're interested in what I see there, go ahead, we'll take it step by step.
iPhone 16:9
If Apple changes the screen size and aspect ratio of the iPhone, it will have a damn good reason. It's probably not a better way to watch a video. The retina display was already (mainly for game developers) a real mess and this just doesn't make sense. But thinking that the iPhone screen will remain the same is foolish. But the moment hasn't come yet.
Crab
The right moment may come when Siri is finally ready. Note that it is still in beta and what we expect is that the imaginary step to the production version will be the release of Siri features to developers. If Siri will be able to almost flawlessly understand what you are talking about, the essence of applications will change from the ground up and the iPhone can be radically reborn into something even more mega-futuristic. Then it starts to get interesting.
Ubiquitous Internet
For Apple, which has staked its future on iCloud, the constant connection of users to the Internet is a strategic matter. There has been a lot of speculation that Apple wants to kick mobile operators and be the biggest. It may do so soon in the US, but globally it means a whole host of complications. Apple is not all-powerful, and those mobile monsters will be fighting back tooth, bribes, lawyers, and nails for some time to come. Will they go ahead or push the operators? Hard to say.
Battery life
Apple is now way ahead of others in terms of battery life and device power saving. If anyone can be expected to revolutionize this area, it will be Apple. It's a subtle innovation, but a key one for the entire field of portable devices.
iTV
It is not at all clear whether Apple is preparing its own TV. If so, great, but the essential innovation will be commercial. It is more than likely that Apple will create something like a new stand for TV stations and break through the confusing and stupid market of satellite and cable providers. The televisions themselves will only make money from it, and the providers will not be able to do anything about it. This will take the wind out of the sails of Google and its YouTube, and will only add weight to iTunes' movie content.
New stand
The distribution of magazines has seen partial success in some places, but it is no miracle. Apple should come up with something new, maybe a tweaked version of iBooks Author for easy magazine creation, but even more so a solution that corresponds more closely to the actual movement of content on the Internet - a dynamic, never-ending flow that flows as the audience demands it . The only important thing will be how they manage to charge for the whole thing. Amen.
iOSication of OS X
We should slowly say goodbye to the file system, desktop, and folders in OS X. Apple doesn't want it that way, and there's no reason to resist if they introduce tools to solve some of the iOS problems we'd kill for on the desktop. Working with multiple applications and transferring content between them is important, which is probably the biggest disadvantage of current iOS. An illustrative example is the creation of an email with multiple attachments of various types (text, images and video).
I also think that it is not at all harmful to think about some kind of dual applications, where the main function is performed by the application in the iPad or iPhone, and only a set of libraries and functions is stored in the computer for work adapted to the mouse, keyboard and large screen.
Deviation from "PRO"
When you look back at Apple's past few years of innovation, it's abundantly clear that professionals are not what Apple wants to focus on going forward. And for a company that always focuses on just a few things, it inevitably means a decline in products (Mac Pro, servers are over) and services (professional video editing, music) in this area. On the one hand, this is a shame, but it opens the door not only to Adobe, but also to other developers who can run solid software on Apple's iron.
It's just a few things that seem more obvious. Maybe even Apple doesn't know where Apple will actually go, but I wouldn't be too surprised if it was this way. Would you like such a direction?
and to the fact that the new Mac Pro will be introduced after 2 years... you'll see.
They will and it will probably be the last time. ;)
I wrote that stupidly, of course in my opinion it will be the last time. I apologize for the arrogant expression
I don't think so, I rather think that there will be a complete redesign and "rackability"
mac pro basically costs nothing for apple, i.e. no development, there is simply a box into which you put new components of the ultimate class and that's it. not in our regions, but there is still a market and it's like an apple display case. just as there have been talks about the end of the iPod classic for years, the Mac PRO still has its justification in the portfolio, Apple simply needs a flagship premium ship
My opinion is that Apple is starting to come back to Pro again. It's always a long shot, and Jobs' departure from PRO is slowly being reversed after Tim Cook took over. I think that Cook is very well aware of what the foundations of apple stand on and that it is about the whole philosophy of the user and not about one product. If I decide to switch to the PC platform, I won't buy an iPhone, but I will buy a Lumia or an Android, I won't buy an iPad, but a Samsung tablet, and I won't edit on Finalcut but on Avid, and I won't do post-production in Motion but in After. At work, I will not equip the company with Macama Pro, but I will buy cutting machines and servers from HP or Dell. For example, this alone makes half a million for Apple in one go, and let's add 200 every 2 years for HW updates. The Chinese market is not that safe for investment and it won't last forever, you need to keep a solid foundation and I think Cook realizes that. :)
It certainly makes sense, but on the other hand, Apple has launched a whole range of products and the number of people capable of working on them at a high level is very limited, even more so if another product line is planned, which is not excluded. Professional tools have received little attention in the long term, and I don't think there is a will to devote more time to pro-level video and music editing, photography is probably a different story. I feel that Apple tries much more to reach the semipro group and they are happy with current products and the Mac Pro doesn't cost that much. In any case, I expect that the process will take a longer time, but it is well worth it. Well, if there is a significant update for mac pro, or just a minor update
I agree. The PRO board is also excellent for Apple as an "experimental" board, where it can deploy performance and technology without any significant price pressures. I know that at the moment PRO is in seclusion, but I think that apple works cyclically. this applies to both software and hardware. I know that at the moment it rather applies elements of consumer software (iLife) to PRO products, but you have to realize that the opposite also happens, and "hidden" technologies developed for aperture or logic are subsequently implemented in iMovie and Garageband
according to everything, at WWDC he will present a completely new range of PRO Macs, or he is not going to compete with them...
as for the article about connecting OSX and iOS. this is not substantiated in any way. and I think that will not happen. simply, even though apple fanboys probably only follow the apple world, the truth is that right now, microsoft is ahead in this with windows 8 and the hybrids presented last week. apple quite wisely plays rather a waiting game and currently plays the "conservative" one. microsoft isiel "all in" on it. in my opinion, apple will rather patiently monitor the development and gradually implement aspects that are and have justification for both systems (iCloud, applications, notifications, siri...), but will rather go the way of synchronized content via the cloud than physical unification.
Apple, despite all its creativity, is VERY well aware of how conservative consumers are, and in principle its devices are very conservative and straightforward. they are not hasty hybrids and rather lack functions as they exist, in the interest of readability.
just follow the statements, at D10 Tim Cook clearly said that I consider a tablet and a PC to be two different devices. they have no reason to implement the iOS architecture on the desktop, just as they don't offer macs with a touch screen (even though now such PCs are popping up like mushrooms after the rain, thanks to w8). apple will wait and see, microsoft pren does research in the field for free. the situation will somehow develop and it will be clear whether users prefer an all-in-one solution, or a really good tablet and a really good PC. because we are not there yet to have both and it is not even certain whether we want both.
if apple wanted it, we already have some kind of crossover here a long time ago, and nothing would be easier than developing a dual system, but windows 8 clearly shows how inelegant and fragile such a solution is. because the moment you want to apply iOS without finder, you have an army of "old" applications using the old interface. and Microsoft didn't even go that far, it was enough that they changed the UI and had to keep the old one dual, because I simply don't have metro applications yet and some metro users don't even want to and I won't want to invest thousands of dollars for new metro applications.
if OSX switched to iOS, it would be even more radical and practically all professionals would have to switch to windows or stay on the old system. NO ONE who uses a computer properly wants sandboxing, that's the biggest stupidity I've heard. and passively indulging that "Apple thinks well of us" is even more stupid. apple does not dictate what we should do, apple is mainly a business and offers what the users want. if I don't want sandboxing, it can also stand on its head. I personally leave the system too, because my entire work organization would be impossible.
I'll just give an example: in every company that works with large amounts of data, they are archived and managed in files, either physically in cabinets or on HDD. it is simply a natural PROJECT management system. and that's why I think OSX will always have a finder as long as it's OSX
It wasn't meant to be like that, I don't think that Apple will merge iOS and OS X into one, nor that the Finder will completely disappear, but that the intersection of elements in iOS and in the desktop will become more and more pronounced. Note that all mainstream Apple software now includes a file library element, and you hardly ever look at the finder when working with iLife and iWork. From this it can be deduced that this process will continue in the future.
And I agree that Apple is basically conservative, but look at Lion, the move away from desktop, files and folders is radical. Merging projects can be solved easily and in other ways, so far it is true that it is not possible without the Finder, but I would not say that the Finder is the only possible solution.
I'm curious about Monday, mainly because of what Apple will set priorities.
mmm, yes, with apple applications it is true that apple will push sandboxing. for a simple reason - iCloud. but when I work with iWork, I look in the finder instead, because I have documents in the framework of projects. but yes, we probably understand each other and I think it will be good if Apple gradually connects, normalizes and synchronizes elements of systems that are intuitively the same. unlike Microsoft, however, it will go the exact way of iCloud synchronization, rather than having an all-in-one device.
it's also better for business, pushing people to buy a complete suite of devices. Next, OVELA is more difficult to get out of the circle, and the person is somewhat linked to the next generation of Apple devices. if you buy some windows 8 hybrid, which is not even very compatible with android/iOS, you will spend money only once and you will easily buy another solution in a year.
apple is smart…
The idea of a Projects application at the system level, which will allow the inclusion of not only files, but also events, contacts and iCloud storage under one heading, does not sound bad to me, especially if it could be synchronized. After all, there are a few such applications, and the only thing that bothers me is that they are incredibly slow and complicated. I wouldn't mind having it, for example, in the style of a spotlight search
I am afraid that Apple is really retreating from the professional area. So far, he has practically eliminated FinalCut, Logic has not developed it for several years. The main reason will be shareholders and profits. If they had 76% of the profit on iPhones and iPads, only about 2% on MacPro, then it is only a matter of time before they cancel them. The cost of developing a MacPro is comparable to the cost of developing, for example, an iPad, which from the shareholders' point of view will be a waste of money. Jobs still did what he wanted and didn't look back much at the shareholders, we'll see how Cook behaves. While they couldn't quite replace Jobs because he was an Apple icon, they can replace Cook. Unfortunately, the current trend is immediate profit and investors are not interested in what will happen in 5 years.
"We should slowly say goodbye to the file system, desktop and folders in OS X. Apple doesn't want it that way and there's no reason to resist it" - Yes, if Apple wants to make even "normal" Macs a toy for children and managers who only need mail and the web, so be it. Working with files is crucial for anyone who wants to really create something on the computer and wants to do it efficiently and quickly. What bothers me the most about iOS (although I like it otherwise) is the absence of "global" files and the ability to save something somewhere and open it with another application. The fact that it is necessary for communication between applications to explicitly have to support each format and, God forbid, a specific second application, I consider to be absolutely evil. It would only work if I had an application in which I would do absolutely everything I need (within the given task) - but that is impossible in principle.