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I had an interesting experience in the last few weeks. Although I ordered the new iPhone 7 Plus on the first day it was possible in the Czech Republic, I still ended up waiting an incredible seven weeks for it. Not expecting such a delay, I sold the previous iPhone 6 Plus early and ended up having to resort to the old iPhone 4 for a while.

Over the course of a few weeks, I held and mainly used Apple phones from 2010, 2014 and 2016. Nothing better than such an (albeit unwanted) experiment shows you how Apple keeps pushing its flagship further and further. But I'm not talking about obvious changes at all, such as new materials, larger displays or much better cameras, but mainly about relatively small details that complete the overall user experience.

One more thing is important. It's not just iron. I was forced to use iOS 4 on the iPhone 7, which proved that the iPhone should be viewed comprehensively, as a perfect interplay of hardware and software, where one would at least not be the same without the other, or even not work at all.

[su_pullquote align=”left”]It is more important for me to buy at least as good an experience.[/su_pullquote]

On the one hand, this connection on which Apple is based is a well-known thing, on the other hand, even this year after the introduction of the new iPhones, there were many complaints that they had stopped innovating in Cupertino, that the iPhone 7 was boring and that it needed a change. When you change your iPhone every year, it is often difficult to notice the development, but if you take a closer look, you will find that there is not so little. Maybe the news isn't so obvious, but it's definitely there.

Changing something does not necessarily mean improving something. Apple knows this very well, which is why they preferred to polish the current form to perfection in the iPhone 7. Since I was switching to a "seven" from a "six", i.e. a two-year-old model, more changes awaited me than if I had a 6S, but again, I'm not protesting in any way that even after these two years I'm buying the same phone again. At least to look at. (Plus, in matte black, it's subjectively the best-looking iPhone I've ever owned.)

It is much more important for me to buy at least as good (but rather better) user experience, even if it has been the same for a long time, than to buy something new just because it is new, different. It's down to the last detail on the iPhone 7, which I've only had for a few days, but I already know that the experience with it is noticeably better than the iPhone 6. And I know it would be better even if I had an iPhone 6S before.

The new Home button, which is no longer mechanical but vibrates against your finger so that you think it's clicking, was created by Apple for various reasons, certainly with an eye to the future, but for me it means that I don't want to hold anything else in my hand. Again, it's a subjective matter, but the new haptic Home button is very addictive, and the mechanical button from older iPhones or iPads looks outdated against it.

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In addition, I have to stay with haptics. The new iPhones, in cooperation with iOS 10, do not just serve up a response to your fingers at the main button, but also across the entire system as you move through it. Gentle vibrations when you click a button, when you reach the end of a list or when you delete a message may sound trivial, but they literally bring the iPhone to life in your hand. Again, when you pick up an older iPhone, it's as if it's dead.

It's all highly addictive and once you get used to it, you won't want anything else. Although Apple has to sell its new products by promoting even better cameras than the last one, a better display or water resistance, but for a long-time user, the just mentioned little things often make the biggest difference, with which he gets a better experience than before.

Since I had to use iOS 7 for a while, I appreciated a lot of development details even within the operating system after returning to reality, i.e. iOS 10. These are various small buttons or functions even in basic applications such as Phone or Messages, which over time came with all the big news, but often improved the user experience a lot and we already take them for granted. On the iPhone 4, I was amazed how many times some actions had to be performed back then.

The most striking demonstration of the perfect connection of hardware and software is the iPhone 7 and iOS 10 with the 3D Touch function. On the iPhone 6 I was deprived of many very handy functions, and with the arrival of the iPhone 7 I can use my phone to the maximum again. iPhone 6S owners will argue that it was nothing new for them, but with improved haptics, 3D Touch fits into the whole concept even better.

The logical evolution is the addition of a second speaker in the iPhone 7, thanks to which the "plus" iPhone in particular becomes a much better device for consuming multimedia content and playing games. On the one hand, the speakers are louder, but most importantly, videos are no longer played only from the right or left side, which spoiled the experience quite a bit.

And finally, I have one more personal note to knock on. After a few days, it looks like I'll finally be able to enjoy the coveted Touch ID technology for unlocking the phone. Because the older iPhone 6 Plus with Touch ID first generation didn't take my fingerprint rather than taking it, which was really frustrating. So far, the iPhone 7 with the improved sensor is working like clockwork, which is great for both the user experience and security.

Apple could well have decided not to put relative details such as a new Home button, a second speaker or improved haptics into the iPhone 7, but instead to plant the existing guts in a different case, perhaps from ceramics, will mainly change the exterior and will be hot on the shelves thanks to it novelty. It would have received perhaps more celebratory reactions, but I take all ten for a truly better user experience than tinsel, which mainly tries to look good.

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