Apple picker In a recent interview with Vanity Fair, Apple's chief designer Jony Ive explains what is key to him when designing the look of Apple products and why he is so fanatical about details.
"When it comes to paying attention to things that are not visible on the devices at first glance, we are both really fanatical. It's like the back of a drawer. Although you can't see it, you want to do it perfectly, because through the products you are communicating with the world and making known the values that matter to you." says Ive, explaining what connects him with the designer Marc Newson, who participated in both the mentioned interview and collaborates with Ive on some projects.
The first event the two designers worked on together is a charity auction at Sotheby's auction house in support of Bonova Product (RED) campaign against the HIV virus that will take place this November. Over forty items will be auctioned, including such gems as 18-karat gold EarPods, a metal table and a special Leica camera, with the last three items designed by Ive and Newson.
Thanks to its minimalist aesthetic characteristic of Ive's other designs, the Leica camera, which Ive himself predicts could be auctioned for up to six million dollars, garnered praise from critics immediately after its publication. That may seem like an astronomical amount, until we realize that Ive worked on the design of the camera for over nine months and was satisfied with the final form only after 947 prototypes and 561 tested models. In addition, another 55 engineers also participated in this work, spending a total of 2149 hours on the design.
The secret of Ive's work, from which such elaborate products are based, lies in the fact that, as Ive himself revealed in an interview, he does not think so much about the product and its final appearance, but rather the material he works with and its properties are more important to him.
"We rarely talk about specific shapes, but rather deal with certain processes and materials and how they work,” explains Ive the essence of working with Newson.
Because of his penchant for working with concrete materials, Jony Ive is disillusioned with other designers in his field who design their products in modeling software instead of working with actual physical objects. Ive is therefore dissatisfied with young designers who have never made anything tangible and thus do not have the opportunity to know the properties of different materials.
The fact that Ive is on the right track is not only evidenced by his great Apple products, but also by the many awards he has received for his work. For example, in 2011 he was knighted by the British Queen for his contribution to contemporary design. A year later, together with his sixteen-member team, he was declared the best design studio in the last fifty years, and this year he received the Blue Peter award given by Children BBC, which has previously been awarded to such personalities as David Beckham, JK Rowling, Tom Dale, Damian Hirst or the British Queen .
that table is terrible. If some no-name designer designed it, everyone would send him somewhere. But since it's from Ivo, it's "great"
That table is made of a single piece, it weighs about eleven kilos. A table top made of glass or metal has an unpleasant property: it gets cold. I didn't find it mentioned anywhere, but I would guess that the special surface design (HOT METAL) will eliminate this unpleasant feature as much as possible. Can anyone verify this?
The shape seems practical to me, it takes up less space in the room because it does not have protruding corners, it will be easy to walk around it from all sides. And by using two boards instead of 4 wobbly legs and no joint, he gave the table maximum stability. The table will not creak and you can place a prototype of a new product on it, for example, without the risk of the table falling or collapsing.
As a designer's work table handling ten kilo prototypes, it seems perfect to me, because buying a good and stable table is quite a problem.
I understand that it may seem like overpriced crap to the uninitiated, but I can totally understand a person paying a few tens or hundreds of thousands for it. Dollars.
I agree, but tables and cameras for fools who don't know what to do with money - let them invent until death - leave me cold. A lot of people have something to write and talk about - that's also important.. :-). But if Cook doesn't fire him from the position of head of iOS design - there is no justice for what he did with version 7... Forstal was fired for maps with which he simply couldn't come up with much, when APPLE simply didn't have/doesn't have the materials and won't have them any time soon...
But iOS has a handful of cells and they screwed him like this - regardless of merit - he should go!
<rypnuti: "byl spokojen až po 947 prototypech a 561 testovaných modelech" Už chápu proč nezbyl čas pro iOS7 byla to bokovka :-) Tak hlavně, že foťák je na světě.
Well, that the weight of the table would be 1100 kilos doesn't seem like much to me, because our table in the measuring room, which is made of a 15 cm thick piece of marble, has a similar weight... but maybe the estimate is deceiving me and it's a bare fact. Nice design.
so it didn't work :-)