Dan Pražák One of the most important personalities is leaving Apple, Jony Ive, the company's chief designer himself, who is responsible for the appearance of basically all key products, from iPod to iPhone to AirPods. Ive's departure represents the biggest personnel change since Tim Cook took the helm.
Unexpected news he announced directly to Apple via press release. Jony Ive followed the information confirmed in an interview with The Financial Times magazine, in which he stated, among other things, that the reason for his departure is to establish his own independent design studio LoveFrom together with his long-time colleague and acclaimed designer Marc Newson.
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Ive will officially leave the company at the end of this year. Although he will no longer be an employee of Apple, he will work for it externally. The Californian company, along with other companies, will become the main client of his new LoveFrom studio, and Ive and Newson will therefore participate in the design of selected products. However, even with regard to other orders, Ive will not be interested in Apple projects to the same extent as he has been so far.
“Jony is a unique figure in the design world and his role in reviving Apple is invaluable, starting with the groundbreaking iMac in 1998, through the iPhone and the unprecedented ambitions of building Apple Park, which he put so much energy and care into. Apple will continue to thrive on Jony's talents, working directly with him on exclusive projects as well as the ongoing work of the brilliant and enthusiastic design team he has built. After so many years of close collaboration, I am happy that our relationship continues to develop and I look forward to a long future collaboration." said Tim Cook.
Marc Newson and Jony Ive
Apple doesn't have a replacement yet
Jony Ive holds the position of chief design officer in the company, which will disappear after his departure. The design team will be led by Vice President of Industrial Design Evans Hankey and Vice President of User Interface Design Alan Dye, both of whom will report to Jeff Williams, Apple's COO, who, for example, led the team responsible for the development of the Apple Watch. Both Hankey and Dye have been key Apple employees for several years and have been involved in the design of a number of major products.
“Nearly 30 years and countless projects later, I'm proud of the tenacity with which we've built Apple's design team, process and culture. Today it is stronger, more alive and more gifted than ever before in the company's history. The team will no doubt thrive under the leadership of Evans, Alan and Jeff, who are among my closest collaborators. I have absolute trust in my design colleagues and they continue to remain my close friends and I look forward to a long-term collaboration." adds Jony Ive.
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Amaya Toman 
Apple has been dialing me for the past 10 years or so, and maybe five years ago I broke my stick over it. Ive himself has a lot of credit for this (because the basic concept and concept of construction falls under him) - the inability to leave a status diode, a diode indicator of the battery status and replaceable batteries in laptops. I will not even go into detail about the installation of RAM directly on the board and the necessarily specific construction (sockets not found anywhere outside of Apple) of SSD drives, and I prefer to remain completely silent about the concept of connector equipment. Similar removal of perfectly functioning and meaningful components has been experienced by OSX in recent years - I think that this gentleman also has a hand in many of the last steps in SW as well. There are a lot of things that Apple screwed me over and I won't list everything, I just mentioned a few things that I blame on this very self-confident Mr. Designer. Sure, what he did for the company was his job and responsibility, and I'm just a user of this brand's products. But I've been her customer for almost 30 years, and like in the last decade, I've never felt cheated by someone who got another great idea. In short, I would expect some continuity and basic evolutionary principles - like keeping the good stuff and changing or replacing the bad stuff. Here I was (and unfortunately justifiably) just afraid of what our Sir Ive dreamed again at night and what he would do next.
Maybe his departure will improve something at Apple, but I don't believe it. Rather, the demise of the previously innovative brand will only continue even faster, exactly in the intentions of recent years, when GHz, GB, MPx are only increasing and connectors are being removed. In short, the shareholders will probably specify which components are used and how they are stacked in order to create an even more profitable product. And that it might not even have much to do with IT? So what?
In recent years, Apple has become a more luxurious Mattel for geeks, and this designer has a hand in it. Maybe he was forced to do it and just succumbed to pressure, but that doesn't excuse him (for me).
Good news. Hopefully someone braver will come along to change this musty, gay and chubby look. Then kick Cook. Which advice everywhere is full of hot accessories and AIDS support models. It's a shame that she didn't do anything so vehemently to support nature or a disease that was not caused by man himself.