Jony Ive gave an interview Wallpaper magazine, which focuses primarily on design. The interview took place a few days after Apple started selling the iPhone X. It is the iPhone X that Ive mentions several times in the interview, as well as their new headquarters called Apple Park, which should open next week.
The most interesting segment of the interview was probably the passage about the iPhone X. Jony Ive talked about how he perceives the new iPhone, what features he finds most interesting and how he sees the future of other Apple phones considering what the company has come up with this year. According to him, one of the most interesting things about the new iPhone is how it can adapt over time. The functioning of the entire phone depends on the software running inside.
I've always been fascinated by products that aren't specifically designed and serve more general purposes and actions. What's great about the iPhone X, in my opinion, is that its functionality is tied to the software inside. And as software evolves and changes, iPhone X will evolve and change with it. A year from now, we'll be able to do things with it that aren't currently possible. That in itself is amazing. When we look back on it, only then will we realize how important a milestone this is.
Similar ideas could be applied to most modern hardware, the functioning of which is conditioned by some software. In this regard, Ive especially highlights the display, which is basically a kind of gateway to this device. Developers can thus focus only on it and do not have to take into account, for example, fixed controls, etc. In a similar vein, his answer to whether it lacks classic button controls, such as those on the original iPod, is carried in a similar vein. In it, he basically describes that he is much more fascinated by the object, the function of which is gradually developing.
In the next part of the interview, he mainly mentions Apple Park, or about the new premises and what they will mean for employees. How open space will affect the creative spirit and cooperation between individual teams, how Apple Park and its parts are doing in the field of design, etc. You can read the entire interview <a href="https://cdn.shopify.com/s/files/1/1932/8043/files/200721_ODSTOUPENI_BEZ_UDANI_DUVODU__EN.pdf?v=1595428404" data-gt-href-en="https://en.notsofunnyany.com/">here</a>.
Source: Wallpaper
That's bullshit. It's full of errors, the ios is broken, so the only thing they can do is that Velky Ive himself will give an interview, that we shouldn't make a fuss about Apple and that they'll fix everything. A lot of people regret that they switched to the new ios, there are a lot of reviews on ip X that question the abandoned touchid and the unreasonable price and all this unnecessary hype about the artificially induced hype about the unavailability of ip x.
exactly.
But Ive is not talking about error correction, but about Machine Learning.
Because the system learns from the user his individual needs and habits, some of which are manifested, for example, depending on the time of year.
Holy shit, the iPhone X is the best iPhone in years. In fact, I wonder if I've ever been so comfortable with a phone from them. Maybe the last iPhone 5. There isn't a single thing that doesn't work. And TouchID is not really missing. Also why, if it didn't work that way every fourth attempt, while FaceID works that way in 49 cases out of 50.
And people ask why it's not already? Why a year from now? After all, it's a flagship and very expensive. Apple is playing with the patience of its fans. They are probably sorry that they have the market share that they do. But it's slowly going down, and if I do stupid things like this, I'll go down even more.
Because the system learns from the user his individual needs and habits, some of which are manifested, for example, depending on the time of year.
In order for this to happen immediately, they would first have to track each person individually in the previous year with some other devices and store this data in some common database. But then, with a personal device like the iPhone, the individual's privacy could not be protected by elements like Touch ID or Face ID.
I'm quite surprised by the iPhone, since it seems to have already somehow noticed that, although not quite regularly, I often drive away from home at the weekend and come home on Sunday, when as soon as the phone is connected to the handsfree in the car, it already offers me a notification about the duration of the trip home, and the possibility to be navigated. I didn't set anything like that. I usually ignore it and then the notification goes away. But now there are various detours along the way, so I welcome the functionality. It works similarly when I get into my car on a weekday morning, it offers me a ride to work, even though I otherwise walk.
The system learns itself what I do.
I understand what Ive meant when he said that in a year the iPhone will be better than it is today.