Tomas Chlebek How long did it take to decide to change the terms for music copyright holders on Apple Music? "I'm not sure, but I remember getting sneakers for Father's Day," replies Jimmy Iovine, who, as co-creator of Beats Music, is largely behind Apple's new music streaming service.
It's true that the change in conditions for musicians working with Apple Music was discussed more than a month ago, but the above quote speaks of the calm behind this relatively significant event. Eddy Cue, Apple's senior vice president of Internet Services, is said to have called Iovine that morning, saying, "This is bullshit."
He reacted to the already mentioned many times taylor swift letter. Several more calls were made between Iovine and Scott Borchetta, the record label executive working with the singer, Iovine and Cuo, and Iovine, Cuo and Tim Cook. The meeting, according to Iovine, concluded with the line: "You know what, we want this system right and we want the artists to be happy, let's do it."
[do action=”citation”]Algorithms do not understand the subtleties and mixing of genres.[/do]
Although this decision was worth millions of dollars to Apple, the streaming service that is its object is much more important than the money that Apple will make in a few days or weeks. “Music deserves elegance and current distribution is not great. It is scattered all over the place and there are tons of services. This is the best you can find. It's basically a really limited, small, inelegant way to deliver music. So it's sterile, programmed by algorithms and numbing," says the producer, who has worked with John Lennon and Bruce Springsteen, Eminem, Lady Gaga or Dr. Dre, somewhat dismissively about Apple Music's current competition.
Several times in an interview for Evening Standard the word "curated" was heard, which can be translated into Czech as "hand-selected" and which is the principle at the heart of Apple Music and the main reason why Apple bought a headphone company for several billion dollars.
Recently, there has been a preference across many different media sources for the content recommended to consumers to be selected by real people instead of computer algorithms, perhaps most prominently in music. “Algorithms don't understand subtleties and mixing genres. So we hired the best people we know. We've hired hundreds of them," Iovine continues.
The most famous of them is Zane lowe, lead host of Beats 1, Apple Music radio stations and one of the most awarded radio DJs in the world. It was Jimmy Iovine who convinced him to work for Apple. Asked about the progress of the negotiations, he replies: "It wasn't easy, but it was my job and I come from a world where you can recognize when someone is special."
So far it seems, that Apple Music is quite successful compared to other streaming services. Whether it will be able to fulfill Iovine's ambitions to find and help create the future of the music market, only time will tell. But we can already say that music is not in bad hands with Apple Music.
AM is a very confusing service, it would like to simplify control
So after the previous article about Apple Music, I decided to try spotify recommended by people in the comments. After two days of playing only a few familiar tracks, spotify recommends music that I really like. For example, I was listening to Hardwell, who I had completely forgotten about. In contrast to AM, who, even though I don't listen to it, puts soot on Maroon 5 and other ballads. Shakira etc…
The interface is clear and simple, I think the quality of the stream is better.
Currator playlists are, in my opinion, a mess, they clearly do not correspond to what is played in our country, I completely ignore genres and artists. Beats radio, etc... it seems to me like a service for rapper fans...
I'm sticking to buying specific songs on itunes and the new spotify for discovering them.
So after the previous article about Apple Music, I decided to try spotify recommended by people in the comments. After two days of playing only a few familiar tracks, spotify recommends music that I really like. For example, I was listening to Hardwell, who I had completely forgotten about. In contrast to AM, who, even though I don't listen to it, puts soot on Maroon 5 and other ballads. Shakira etc…
The interface is clear and simple, I think the quality of the stream is better.
Currator playlists are, in my opinion, a mess, they clearly do not correspond to what is played in our country, I completely ignore genres and artists. Beats radio, etc... it seems to me like a service for rapper fans...
I'm sticking to buying specific songs on itunes and the new spotify for discovering them.