Petr Škuta Last month, the news about Jony Ive's departure from Apple flew around the Internet. However, after weeks of speculation, it appears that a sufficient replacement has been found. The second most important man in the company will watch over the design team.
And that man is Jeff Williams. After all, it's about him He has been talking for a long time as a possible successor to Tim Cook. But that probably won't happen for a long time, because Jeff (56) is three years younger than Tim (59). But he already has a considerable part of operatives in the company under his command.
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Amaya Toman Well-known editor Mark Gurman of the Bloomberg server brought several observations. This time, although he does not reveal Apple products, which he can do with incredible accuracy, he brings information about the person of Jeff Williams.
Jeff and the product relationship
One of the former directors of the company said that Williams is the closest person to Tim Cook. He often consults with him on various steps and has supervision over entrusted areas, which also includes product design. He is similar to Cook in many ways. People who like Apple's current CEO will also like Jeff as his possible successor.
Unlike Cook se however, he is also interested in product development itself. He regularly attends weekly meetings where development progress is discussed and the next direction determined. Williams previously oversaw the development of the Apple Watch and has now taken over responsibility for the development of the rest of the products as well.
It depends on how Williams develops a relationship with his new position. According to the employees, everything is still on the right track. The NPR (New Product Review) meetings have already managed to rename themselves familiarly to the "Jeff Review". Jeff himself takes longer to find his way to the individual devices. For example, the wireless AirPods, which became a hit, did not grow to his heart for a long time, and he was often seen with the classic wired EarPods.
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Hope hidden inside the company
Unfortunately, not even Mark Gurman knows the answer to the question of whether Apple will remain an innovative company. Some critics are already pointing to the downward trend that has been evident in the last few years. At the same time, Williams is built much like Cook.
At the same time, hope can be found within the company. It is not necessary for the CEO to be a great visionary at the same time. It is enough if the innovator is located directly in the company itself and is listened to. According to Michael Gartenberg, a former marketing employee, this is how the current duo Cook & Ive operated. Tim ran the company and promoted Jony Ive's vision.
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So if a new visionary like Ive is found, Jeff Williams can boldly take the CEO position. Together with him, they will form a similar pair and the company will continue the legacy of Jobs. But if the search for a new visionary fails, the critics' fears may come true.
Source: MacRumors
