Vratislav Holub Today, Apple is proud to be the most valuable company in the world with a value of over 3 trillion dollars. This is an incredible number that is the result of several years of effort and work that the giant puts into its products and services. In this case, however, we can also notice interesting differences. Although the overwhelming majority of Apple fans identify the company's father, Steve Jobs, as the most important general manager (CEO), a real shift came only during the time of his successor, Tim Cook. How did the value of the company gradually change?
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Steve Jobs went down in the history of the company as a visionary and a master of advertising, thanks to which he managed to ensure the company's success, which it is still struggling with today. Certainly no one can deny him his achievements and products, in which he was directly involved and was able to move the entire industry forward in a significant direction. For example, the first iPhone can be a great case. It caused a significant revolution in the field of smartphones. If we then look a little further into history, we can come across a period when Apple was on the verge of bankruptcy.
In the mid-eighties of the last century, the founders Steve Wozniak and Steve Jobs left the company, when the company slowly went to the bottom. The turnaround happened only in 1996, when Apple bought NeXT, which, by the way, was founded by Jobs after his departure. So the father of Apple took the helm again and decided to make significant changes. The offer was noticeably "cut down" and the company began to focus exclusively on its most popular products. Even this success cannot be denied to Jobs.
Steve Jobs
Since the beginning of this millennium, the value has been steadily increasing. For example, in 2002 it was 5,16 billion dollars, in any case, the growth was stopped in 2008, when the value decreased by 56% year-on-year (from 174 billion to less than 76 billion). In any case, due to illness, Steve Jobs was forced to resign from the position of CEO and hand over the helm to his successor, for whom he chose the now well-known Tim Cook. In this year 2011, the value rose to 377,51 billion dollars, at that time Apple stood in the second place in the ranking of the most valuable companies in the world, right behind the multinational mining corporation ExxonMobil focused on oil and natural gas. In this state, Jobs turned over his company to Cook.
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After Tim Cook took the imaginary helm, the company's value increased again - relatively slowly but surely. For example, in 2015 the value was 583,61 billion dollars and in 2018 it was even 746,07 billion dollars. However, the following year was a turning point and literally rewrote history. Thanks to the 72,59% year-on-year growth, Apple crossed the unimaginable threshold of 1,287 trillion dollars and became the first US trillion dollar company. Tim Cook is probably the man in his place, as he managed to repeat the success several more times, when the value increased to 2,255 trillion dollars the very next year. To make matters worse, another success came right at the beginning of this year (2022). The news that the Cupertino giant crossed the unimaginable 3 trillion dollar mark went around the world.
Criticism of Cook with regard to the growth of value
Criticism towards current director Tim Cook is quite often shared among apple fans these days. The current leadership of Apple is thus struggling with the opinions that the company has noticeably changed and left its visionary position as a trendsetter in the past. On the other hand, Cook managed to do something that no one else had done before - to increase the market capitalization, or value of the company, unimaginably. For this reason, it is clear that the giant will no longer take risky steps. It has built up an extremely strong base of loyal fans and holds the label of a prestigious company. And that is why he prefers to choose a safer approach that will ensure him more and more profit. Who do you think was the better director? Steve Jobs or Tim Cook?
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Always Jobs... The controversy just carries money. Look at Musk… that's the case :D
if anyone has read Isaacson's book about Jobs, they know the answer immediately :) Cook is not a bad boss. No one can deny that... but did he move the world forward like Jobs? no.. and I think that's the most important question.