Adam Kos As September approaches, i.e. the likely date of the presentation of the iPhone 14, the information about what these devices will be able to do is getting stronger. Or not? It used to be common for us to be stocked with photos of new Apple phones by this time, but in recent years it's been a little different.
Of course, we already know a lot, and it is quite likely that we will learn something more, but for now we are only going on the basis of guesses and information from analysts connected to the supply chain, but we do not have anything more definite. In addition, this information certainly does not have to be 100%. The tech industry simply suffers from leaks and there is virtually no way to stop them.
iPhone 14 concept
Important precautions
After all, many tech journalists have built their careers on it, because everyone wants to have the latest and most accurate information about upcoming devices (see AppleTrack). The thing is, Apple is usually better than most at this, despite the fact that it's practically everyone's eye, so it has the toughest job. Therefore, it also takes a number of preventive measures - no visual recording may be taken in Apple's premises, and there is also a security guard who makes sure that no information is leaked beyond the walls of the factories.
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The most famous case was with regard to the iPhone 5C, about which we were clear long before their introduction. It was after 2013 that Apple intensified its efforts in this regard. He created his own security division whose sole task is to monitor suppliers and assembly partners, especially in China. Of course, despite this security, some information will still come out. But Apple can monitor it quite well.
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Vratislav Holub This was the case with the iPhone 6, when Chinese factory workers stole dozens of models of this phone and wanted to sell them on the black market. But Apple knew about it and bought all these iPhones themselves. Even before the iPhone X was introduced, Apple had its displays stolen. One company acquired them and held paid courses to teach service technicians how to replace them. Apple enrolled "its people" in these courses to detect and then deal with the "thieves".
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These stories, which are only a handful of the whole, mainly point to the fact that Apple does not pursue "thieves" of information using legal methods. This is because turning to the authorities, especially in foreign countries, would mean unnecessary drawing attention to the incident itself, which people might otherwise not have learned about at all. In addition, he would have to provide the police with detailed descriptions of the stolen parts, so Apple would actually be in an even worse position because he himself would provide detailed information that he needs to keep quiet about. The sad thing about the whole thing for Apple is that they can't actually take legal action. So you sweep everything under the carpet, but the culprit is practically not punished.
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Strategy game
Even this year, we already have information about what the new versions of iPhones should look like. We know that there will be no iPhone 14 mini, but on the contrary there will be an iPhone 14 Max. But maybe everything will be different in the end, because we will really know for sure only after the official presentation. A similar situation occurred last year with the iPhone 13, when we also had an inkling of a certain shape of the upcoming phones. One of those who brought up possible information was a Chinese citizen who was also charged for it. However, Apple sent him an open letter asking him to stop his activities, as they may have a negative financial impact on the accessory maker. Yes, you read that right, not on Apple as such, but above all on the manufacturer.
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The letter pointed out that such companies may base their future products such as cases and other accessories on these leaks. Meanwhile, if Apple decides to change any detail of its devices before the time of their launch, the accessories of these companies will be incompatible, and neither the manufacturer nor the customer wants that. In addition, Apple argued that public knowledge of its products prior to their release goes against the company's "DNA". The lack of surprise as a result of these leaks thus harms consumers as well as the company's own business strategy. In addition, he said, any leak of information about unreleased Apple products is an "unlawful disclosure of Apple's trade secrets." Well, let's see what will be confirmed this year.
