Martin Lévay When two do the same thing, it's not always the same thing. Microsoft with Windows and Google with Android took their inspiration from Apple, no doubt about it. But their results are not as bombastic as with Apple products. I think that the closedness and control are the reasons why Apple has been ahead for several years and will last for a while.
Did Microsoft start it?
In 2001, Microsoft introduced a solution called the tablet PC. They put all the electronics in the touch screen section. But to control standard windows from a desktop computer, you need to precisely hit, for example, the cross to close the window, so the tablet PC could be controlled more or less only with a stylus with a tip.
Windows Mobile
Soon after came Windows Mobile for mobile devices with a stylus and a touch screen, I myself tried to use PDAs from HTC for a while. The touch screen with a stylus had to be for the reason that these devices had to be portable and there was nowhere to put the keyboard and mouse. So again everyone tried to use the existing control system (small buttons and miniature icons) in a new way. But it didn't work. Neither the control nor the use itself was nearly as comfortable, and the user experience was frustrating. Of course, except for a few individuals who cannot admit that they could be wrong.
It actually started with the iPhone
In 2007, the iPhone arrived and the rules of the game changed. Finger controls required software to be custom written for this hardware. However, by using the core of its Mac OS X, Apple turned the iPhone into a small computer that allowed for desktop-level applications. Let's remember that mobile applications until then were simple, unstable and inconvenient to control Java applications for small displays.
Apple has been running iTunes since 2001, the iTunes Store since 2003, and since 2006 all iMacs have been Intel-based and the "i" in the name stands for Internet. Yes, you may or may not register Macs, but beware: iPhones, iPads and iPods must be activated via iTunes connected to the Internet, otherwise you will not be able to operate them. Apple has 10 years of experience and statistics ahead and, for example, they have learned from the relative failure of the first Apple TV on all fronts. There is a difference when you have your own statistical numbers, or you just copy a product taken out of the context of connected services, because you do not have the "resources" (finances, people, experience, vision and statistics) for those services.
[do action=”infobox-2″]Android tablets do not have to be activated via the Internet.[/do]
And that's a huge mistake. The software supplier thus loses control over what the user does with the device and how much time he spends on individual tasks. After activating the iPad and iPhone, Apple will ask you whether or not you want to send the data back to the programmers for analysis. And it is this information that allows us to focus more on what iOS users do most often and try to polish these functionalities to the point of insanity.
Google with Android does not have this data and therefore can only respond to discussions. And there is a problem in the discussions. Satisfied people don't call. Only those who have a problem or those who really want some pointless function that they are used to from a desktop computer speak up.
And you know what? The bigger the jerk, the more you can hear him. It does not occur to him that the function from the computer, which he would very much like to convert to a mobile phone, will be programmed by several people for a few months. Then when he downloads it, he tries that it's not and then doesn't use it anyway.
Pareto's rule says: 20% of your work is 80% of customer satisfaction. By the way, according to surveys, Apple consistently has over eighty percent customer satisfaction. And satisfying never-satisfied customers who go against the company's philosophy is a mistake.
When Apple starts controlling its devices with a stylus, when Apple starts releasing apps to the App Store without verification, when iMacs and MacBooks have touchscreens, when iOS devices don't need to be activated before first use and Apple abandons its obsession with verification, then it will be time to sell stocks and start looking for alternatives.
Hopefully that won't happen for a long time. As they say: as long as it works, don't mess with it.
A final note
An analyst inspired me to write Horace Dediu (@asymco) who tweeted on April 11:
"The biggest problem in trying to measure the post-PC market is Android tablets are completely intractable."
"When you're trying to measure the post-PC market, the biggest problem is that Android tablets can't be tracked statistically."
If the TV won't tell me what its viewership is, why would I advertise on it? Why should I put an ad in a newspaper that no one reads? do you understand As long as it is not possible to track user behavior (in a reasonable form, of course), then the Android and Windows Phone platforms will not attract advertisers' money. Each iPhone and iPad is associated with one Apple ID, and it is linked to most Apple IDs credit card. There is genius in that payment card. Apple offers developers and advertisers not users, but users with a payment card.
nice :)
final thought - good :)
I don't comment much, I read more, But here I have to - very nice article! ;)