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Do you run a website, write posts on your own blog? Then you are undoubtedly interested in traffic. There are undoubtedly plenty of services for monitoring and subsequent evaluation, but Google Analytics enjoys tangible popularity.

And we are just a step away from getting to the heart of this review. Of course, Google has its own interface for comprehensive statistics, but either plugins for the editorial system or – in an even better case – a special application will serve for a quick check. You can find a number of those that pair with your Google account in the App Store, and they can generally compete with each other in terms of price or user interface. As for the functions, there is often a convergence, because those that provide only the most important data prevail.

I got my hands on the app Analytics, because its graphical interface is based on (today very popular) infographics. It combines the best of them - enough information on a small screen without losing the clarity of the screen content - and yes, even simple (minimalist is already too strong a word). Each of the monitored websites, beware - there can only be 5 of them! – has a total of three different screens. The first one (basic) combines traffic data for today and this month. It works with both the number of page views and the number of visitors. It offers a percentage comparison with the previous day, or month, but also information on what role social networks (Facebook, Twitter) and the Google search engine played when entering the website.

As soon as you turn the iPhone to a horizontal position, the screen changes and we have a view of the current year. The graph has two colors, one for page views, the other for unique visits. Click on the wheel next to each month to see the specific number.

If we return to the start screen of the given website, a different one (ie the third one) will appear by double-clicking. It is the only one larger than the phone's display, so you need to move it with your finger. The final screen offers basic demographics, representation of operating systems (PC vs Mac), internet browsers and average time spent on your site by one reader, as well as whether people are more likely to return to you or reach brand new ones.

Analytiks also boasts the possibility to share the infographic - by email, via Twitter or Facebook, or save it as an image. I just can't figure out why only the "third" screen can be shared/exported - demographics etc. It would be great if the app combined all three together.

However, I believe that for a quick overview, there is a very useful helper regarding the functions of the Analytiks application. It's a shame it doesn't allow unlimited websites, it's a blemish - but for some, it could be a deciding factor in whether or not to buy.

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