Jakub Dlouhy In 1989, the same year when we buried the communist regime in our country, Apple also buried part of its history. Specifically, 2 Apple Lisa computers. The computer that was supposed to be a milestone in the development of computers and the next step for the young company Apple to the top, ended up in a landfill in Utah. You will learn what preceded this radical step and the story behind it in the following article.
Local Iintegrated System Aarchitecture
This was the official justification for the name of the computer in which Steve Jobs had high hopes, and with which he was supposed to be able to fully compete with IBM. But as we can read in the biography of Steve Jobs by Walter Isaacson, it is clear that he named the computer after his daughter Lisa, who he had with Chrisann Brennan.
Advertisement for the Apple Lisa computer from 1983
Unreasonable price
Computers were sold in 1983 and 1986 at a price unimaginable today. One piece cost $9, which is worth about $995 today. Almost no one could afford a computer for more than half a million crowns, and it understandably did not make a dent in the world. However, despite the obvious failure, the model was continued. In 24, a modified version known as the Lisa 000 was introduced, and in 1984, the Macintosh XL, which resembled the original Lisa not only in appearance. The sale of this product was discontinued in 1986, but the definitive end did not come until three years later, when it was decided what to do with the thousands of unsold units.
It could be interest you
Amaya Toman To the dump with them
Some of the computers were sold to Sun Remarketing, a company specializing in the sale of older Apple products, but the rest were destined for landfill. The executives of the apple company decided to take such a desperate step for financial reasons. Under the legal standards of the time, scrapping these valuable but already obsolete pieces of technology provided significant tax breaks. And the calculations showed that, rather than re-marketing these remaining pieces of a model that has not been sold for three years, it will be more financially beneficial to solve the situation in this way. And so on September 24, 1989, under the supervision of Apple-hired supervisors, the remaining pieces were deposited in a landfill in the state of Utah near the city of Logan.
Gallery
Lisa together with an attempt at an Apple III. represents a time when the Cupertino company was desperately trying to create a revolutionary product to compete with IBM's army of computers, but it was one failure after another until the introduction of the Macintosh in 1984. The Apple Lisa computer was very advanced, had a graphical interface, was controlled by a mouse, and the Mac later took a lot from it, but its biggest problem was the extremely high price. The Mac was a long-awaited success for the Apple company, but for a long time it was also the last…
