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The apple grower experienced a lot during his eight years of life, and just as he changed, so did the world of Apple. From a small personal blog, describing the first steps in the apple world, it turned into a large news magazine that churned out one news after another about everything related to Apple. In short, Apple has become mainstream over time and owning an iPhone is no longer as exclusive as it used to be.

Apple is no longer a small technology company, which is mainly interested in its loyal fans, on the contrary, it has grown into one of the largest and richest companies in the world, which is followed in detail by almost everyone (not only journalists) on a daily basis, whether they deal with technology, fashion, economics , the environment or perhaps cars.

Our mission at Jablíčkář has always been to add something extra to these things, but in recent months we found ourselves several times that instead of presenting really valuable and useful topics, we often got caught up in the more or less lively happenings around Apple and from Jablíčkář rather than anything else they did was a news channel, producing generic news about anything related to Apple in any way.

Understandably, the most valuable thing we wanted to offer our readers was lost in such a flurry of news. We don't see a meaningful future in Jablíčkář as a news portal where you can find news that you have already read ten times elsewhere or that you don't even want to read at all.

We want to continue to build the Jablíčkář brand as an imaginary "apple hub", where our own content will get the most space, whether it's reviews, comments or experiences we gain in the world of Apple. Related to this is the transfer of the classic and above-outlined agency activity to Twitter, where we want with our account @Jablickar experiment like a news channel.

We don't want to completely get rid of news related to events not only directly in Cupertino, but at the same time we don't see the point of breaking down news that can fit into 140 characters into articles without added value. We are often able to add this to the classic report only with the passage of time, when we can elaborate on it and look at the issue from a slightly different perspective. For example, for the endless speculation about the iPhone 8, which will now last about forty weeks, but we see space just on Twitter.

On the contrary, on the Jablickar.cz website we want to bring our own topics and those that interest you the most, such as tips and tricks for more efficient control of everything from iPhones with iOS to Watch with watchOS and Macs with macOS. We too are constantly learning something new and would love to share it. Just as we at Jablíčkář want to draw attention to valuable content from the outside, whether from the Czech Republic or abroad, and become a kind of (Czech) signpost / (international) hub where you can find the most important and at the same time the most interesting things that are happening not only in our editorial office.

Thank you for your patronage and we believe that we will continue to be a valuable and useful advisor to you in the world of Apple.

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