Lukáš Gondek Green drive in Singapore, new ads on Apple TV, new Apple Store in Chicago or Beats headphones in rose gold...
Apple in Singapore to switch to 15% renewable energy (November 11)
All Apple buildings in Singapore will be powered by 800% renewable energy in the near future. The Californian company, in cooperation with the Singaporean developer Sunseap Group, will have several hundred solar panels placed on the roofs of more than 50 buildings in the island nation. These will produce 33 megawatts of solar energy, XNUMX megawatts will go to Apple, the rest will be provided to other customers, mainly in residential buildings. As part of the announcement, Apple also confirmed the opening of Singapore's first Apple Store, which is expected to take place by the end of next year.
Source: MacRumors
In Germany, the antitrust authority is investigating Apple and Amazon over audiobooks (November 16)
According to German booksellers, the agreement between Apple and Amazon creates unfair conditions for smaller audiobook sellers. At their request, the German antitrust authority will examine whether the agreement, thanks to which Amazon supplies Apple with audiobooks and creates allegedly unacceptable conditions for this market, violates market conditions. "Both companies hold a very strong position in the audiobook market," said Andreas Mundt, president of the Antimonopoly Office. "We have to make sure that small publishers have a sufficient number of options to provide their books to customers." According to him, the European Commission was also involved in the investigation of the case.
Source: The Verge
New ads promote games and apps on Apple TV (17/11)
Last week, 6 commercials appeared on American televisions, promoting the fourth generation of Apple TV for the first time. The fifteen-second TV spots present several novelties brought to Apple TV by the new operating system. Each of the short advertisements is thus focused on one application (HBO Now, Netflix, Crossy Road), which is newly available for users on the Apple TV platform. You can find all ads on Youtube.
[youtube id=”a8onbgdq8cI” width=”620″ height=”360″]
[youtube id=”V3cFYaTXQDU” width=”620″ height=”360″]
Source: MacRumors, Apple Insider
Apple Store in Chicago could become the most impressive in the world (17/11)
Daily Chicago Tribune has released exclusive project plans for the new Chicago Apple Store, which will be built at the southern end of Michigan Avenue, Chicago's main shopping area. Apple once again invited the architectural firm Foster + Partners, which is behind the design of the new Campus 2, as well as the stores in China or Istanbul, for the proposal. The Apple Store, which will be located on the banks of the Chicago River, reflects architect Frank Lloyd Wright's prairie style in its design, which appears in various variations throughout Chicago. Similar to the flagship Apple Store, customers will enter the store itself underground via a glass structure at street level via an elevator or stairs. The city council has already approved the plan to build a huge 1 square meter store of the Californian company on the former gastro corner, and construction could start next year.
Source: Cult of Mac
In India, Apple sold over a billion dollars worth of products in 2015 (19/11)
Last year (March 2014 to March 2015), Apple achieved $1 billion in sales in India, as reported by the magazine Times of India. This was the first time the Californian company succeeded in the South Asian country, mainly thanks to the expansion of the dealer network and better marketing. For a long time, Indian users could not afford expensive iPhones, but in recent years, Apple has come up with discount programs that have made the purchase easier for many. However, the iPhone still only accounts for 9% of the mobile market in India, with the cheaper Samsung and Micromax clearly winning over it. Despite the better results, the company's board of directors advised shareholders not to demand the payment of dividends from Apple's Indian branch.
Source: Apple Insider
Even the Beats headphones are now in rose gold color (19/11)
The Beats Solo 2 Wireless On-Ear Headphones, the first type the company released after being bought by Apple, are now available in rose gold, a perfect match for the same color that came with the new iPhone 6s. The rose gold version joins the portfolio of gold, silver and space gray headphones – all of which coincidentally correspond with the color range of Apple products. The cheaper urBeats In-Ear headphones are now also available in a rose gold version.
Source: MacRumors
A week in a nutshell
Apple is constantly expanding and improving its services – last week with Apple Pay got to Canada and Australia, and a new function that would be in service is also being discussed she made it possible payment between friends. Improved byl the App Store search algorithm and for the Apple Watch se began sell magnetic charging stations.
California company with new learning profiles as well trying promote iPad use in schools. However, even Apple occasionally encounters missteps, such as last week when it went to the Australian Apple Store they refused to let black students in, for which Tim Cook immediately apologized.
The speed of transition to iOS 9 after the rocket launch she fell and Apple only occupies a seventh of the smartphone market, beer but 94% of profits from it. We also found that the Apple Pencil hides a miniature motherboard that is still folded in half.
