Lukáš Gondek China reports huge interest in the iPhone 6 Plus, at the same time over twenty new Apple stores should open there by 2016. Apple pays the least of the tech giants for lobbying and Ron Johnson launches his startup…
There is said to be a huge interest in the iPhone 6 Plus in China (October 21)
The iPhone 6 has been on sale in China since last Friday, and thanks to the great interest in the iPhone 6 Plus, it is said that Apple will have to reconsider the ratio in which the two new versions of the iPhone are produced. The Californian company will most likely switch from the current ratio of 70:30, in which the production of the smaller iPhone 6 dominates, to a production ratio of 55:45. Apple could therefore produce approximately the same number of iPhone 6 as iPhone 6 Plus in the coming weeks. Since the release in September, the new iPhones have sold much more overall than Apple expected, so some interested parties have to wait several weeks for their new phone.
Source: MacRumors
Of the tech giants, Apple spends the least on lobbying (October 21)
During the third quarter, Apple spent $4 million on lobbying, which is relatively low compared to other tech companies. For example, Google invested almost $2,5 million and Facebook $39 million. Last quarter, Apple supported XNUMX different projects, such as e-book publishing, copyright reforms, public safety, and even safe driving (CarPlay). The Californian company also lobbied for corporate and international tax reform.
Source: Apple Insider
Apple to build 2016 more stores in China by 25 (October 23)
Apple's strong focus on the Asian market, which began earlier this year when Apple signed a deal with China Mobile, China's largest mobile service provider, continues. Tim Cook made it known that he wants to build another 2016 Apple Stores in China by the end of 25. If the California company's plan goes through, a total of 40 stores would be available to Chinese customers. Furthermore, Cook also said that the Chinese population will undoubtedly be Apple's largest consumer in the near future. The power of the growing middle class in China was also shown in the huge pre-orders and subsequent sales of the new iPhones.
Source: Cult Of Mac
Ron Johnson raises $30 million for new startup (24/10)
The former head of Apple's retail business Ron Johnson, who has recently been slowly declassifying information about his new project, has raised $30 million for a new service that should make online shopping more enjoyable. Enjoy, as Johnson's new company is called, aims to bridge the gap between buying expensive and complicated products online and in stores. Johnson is said to have been inspired by the Apple Store itself, i.e. the way Apple lets customers try out devices. He cited the GoPro video camera as an example, the capabilities of which are difficult to test over the Internet. We should know exactly how Johnson wants to change online shopping next year, when Enjoy should launch for the first time.
Source: 9to5Mac
Apple to integrate Beats Music into iTunes next year (24/10)
According to The Wall Street Journal, Apple plans to integrate the newly acquired Beats Music app directly into iTunes during the first half of next year. It is not clear in what form the application will appear in iTunes, but Tim Cook always highlights the unique creation of playlists that Beats Music provides to users. An innovation that could help a slowly dying product, and thus an industry, comes exactly in a year when music sales via iTunes fell by a significant 14 percent. At the same time, online music sales were growing until last year. However, with the expansion of streaming services, not only music sellers, but also recording studios themselves are looking for an idea that would revive sales again. However, the WSJ writes that it only has this information from one source so far.
Source: The Verge
A week in a nutshell
With the newly launched products from Apple came their closer examination. Last week we learned that the iPad Air 2 hides a triple-core processor and 2 GB of RAM, and the new tablet thus becomes the most powerful iOS device. iFixit Server Technicians they took it apart the new iPad as well, and among many other elements they also found a smaller battery in it. Same technicians as last week they looked even on the components of the new Mac mini together with the new iMac. While the new iMac with a 5K Retina display is slightly lower in performance improved, the new Mac mini, on the other hand, delivers lower performance than its predecessor.
Due to ongoing problems with GT Advanced, which produces sapphire for Apple, the two companies they agreed on termination of cooperation. Apple still though is considering the next procedure, how to deal with the sapphire in which he invested a lot of effort.
In the last quarter of 2014, Apple he came to a turnover of 42 billion and sold a record number of Macs. At the same time, Tim Cook let himself hear, that the creative engine at Apple has never been stronger and amazing products are on the way. Towards the end of the week he traveled to Beijing, where he will negotiate with the Chinese government about the alleged collection of data from iCloud. Last week we also learned that the new movie about Steve Jobs will play an innovator will play Oscar winner Christian Bale. The original Apple I in New York auctioned off for almost 20 million crowns.
