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IKEA presented an excellent Apple video parody, the iWatch is said to come with an OLED display and NFC, the iPad Air could arrive in gold, and technology journalist Anand Shimpi moved to Apple.

Apple Hires Longtime Tech Journalist Anand Shimpi (31/8)

After journalist Anand Shimpi left the online magazine AnandTech, an Apple representative confirmed that the technology journalist was hired by the California company. However, no one has been told what position Shimpi will hold at Apple. Shimpi founded AnandTech in 1997 and focused on in-depth analysis and reviews of various topics from the world of technology, including all Apple devices.

Source: MacRumors

IKEA parodied Apple's video (September 3)

Swedish furniture company IKEA has come up with a fun ad for its 2015 catalog. The video is an obvious parody of the marketing video Apple used to introduce its first iPad in 2010. You can watch the video below.

[youtube id=”MOXQo7nURs0″ width=”620″ height=”360″]

Source: 9to5Mac

iWatch reportedly in two sizes, with NFC and OLED (4/9)

The Wall Street Journal came this week with interesting news regarding Apple's smart watch. Despite earlier criticism of Apple, the iWatch should have a curved OLED display, thanks to the function of lighting up only those pixels that are needed at the moment, the battery of the watch would last significantly longer. According to the WSJ, Apple should also include NFC, a short-range wireless communication system, in the iWatch. This could be used not only for payment, but also for connection with the iPhone, assuming that we will really see NFC in the new iPhone. The Wall Street Journal also concluded that the watch should be available in two sizes, likely ranging from 1,3 inches to 2,5 inches.

Source: The Verge

According to the NYT, the iPhone 6 should have a one-handed mode (September 4)

Apple seems to have found an answer to its own criticism of phones with large displays. The Californian company has long been reluctant to increase the size of its phone's display, mainly due to the impossibility of one-handed operation. However, according to The New York Times, the iPhone 6 should come with a mode that would allow users to control the phone with only one hand even on a large display. However, the report of the New York daily does not specify in detail what exactly such a mode would look like, but it reckons with the theory that Apple will release two phones: one with a screen size of 4,7 inches and a more expensive 5,5-inch one.

Source: MacRumors

iPad Air 2 in gold and with an anti-reflective display already on Tuesday? (4/9)

According to KGI Securities analyst Ming-Chi Kuo, in addition to the new iPhone and the first iWatches, the iPad Air 2 will also be introduced at Tuesday's keynote. According to Kuo, Apple mainly wants to update the iPad Air, which makes more money than the iPad mini. So while the iPad mini will probably only get Touch ID, the iPad Air can look forward to several new features. Apple should add the already speculated anti-reflective layer, display lamination, A8 processor, Touch ID fingerprint sensor and an 8-megapixel camera. In addition, this model should also be presented in gold color. Kuo also mentioned a later release of the iPad Air 2. Thanks to the anti-reflective layer and lamination, it could be available as late as October. The DigiTimes server also reported that the new iPad Air should be thinner, partly thanks to the lamination of the display.

Source: MacRumors


A week in a nutshell

Shortly before the expected keynote on Tuesday, Apple came under the spotlight of all the world's media. Apple has been accused of insufficient protection of iCloud accounts, due to which the Internet sensitive photos of celebrities leaked. Apple of course he refused, that iCloud itself would be hacked and claimed that the hacker was targeting celebrity accounts directly. Later it turned out that he hacked into the accounts of celebrities hacked using a forensics system by cracking passwords. The whole situation then finally became official expressed even Tim Cook himself promised improvement.

He also escaped to the world last week iPhone 6 case, which revealed its size and rounded shape. Apple will officially unveil the new iPhone on Tuesday to transmit live on your website.

Obalso appearedinformation that Apple made contracts with the biggest players in the field of payment cards, which would confirm Apple's intention to launch its payment system with the new iPhone.

And while in Europe opened the Deadmau5 iTunes Festival, in Cupertino accepted by London designer Marc Newson.

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