Lukáš Gondek At Swatch, they think the Apple Watch is just a toy, Apple will probably team up with YouTubers for their next ad campaigns, and Jony Ive and Jimmy Iovine will speak at the Vanity Fair conference.
The head of Swatch called the Apple Watch "an interesting toy" (24/8)
Nick Hayek, CEO of Swatch, with a Swiss newspaper Tages anzeiger shared his opinion about the Apple Watch. According to him, these are "an interesting toy, but not a revolution", and he also expressed concern about the possession of user's health data by a large company like Apple. "These devices don't last more than 24 hours (…), so their user immediately loses access to their data. "I personally don't want my blood pressure and blood sugar readings stored on servers in Silicon Valley," Hayek said. However, only the data that the user chooses in the very detailed privacy settings are sent to the cloud.
Hayek then mentioned his company's smart watch, which will use the NFC chip not only for payment, but also for access control and many other things. However, they will not receive health data: "I cannot take responsibility for whether my device warns the user of a heart attack in time," added the head of Swatch.
Source: Apple Insider
Apple is teaming up with YouTubers, maybe making an ad with them (24.)
At this year's Vidcon, an annual conference of famous YouTubers, Apple is said to have met a few of them with whom he would like to work in the future. Louis on his channel FunForLouis even posted a video, in which he goes to a meeting in Cupertino. In the video, he then announces that Apple plans to work with him, but that of course he can't say more. Apple is said to have also dealt with the YouTubers behind the channel Wong Fu Production, which mainly focuses on funny sketches, which is completely different from the travel videos on Louis' channel. At the same time, these two Youtubers are far from the most popular - with 1,5 and 2,5 million subscribers, they are not among the most successful 38 creators, who are regularly followed by up to XNUMX million subscribers. But Apple is most likely primarily concerned with the diversity and quality of creation.
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With Youtubers, the Californian company could target a younger audience, just as it already did with the iPhone 5c campaign that appeared on the blogging network Tumblr. It is possible that Louis, for example, will promote the new iPhone and other Apple products in his videos in September, which he uses for filming and video editing.
Source: MacRumors
Jony Ive and Jimmy Iovine to perform at Vanity Fair Summit (26/8)
At this year's Vanity Fair Summit, which will be held from October 5 to 7, Jony Ive will perform again, along with Jimmy Iovine, who is behind the Apple Music service. During the interview with them, the audience, which paid up to five and a half thousand dollars for a ticket, will see behind the scenes of Apple, just as it happened last year. At the same conference in San Francisco, Jony Ive noted at the time that he is not behind the beautiful design of Apple alone, but together with an amazing team. It is important for them that function and form are not fragmented, but instead serve in harmony. He also shared with the audience a memory of a kitchen blender that his family owned when he was a child, the design of which he described as painfully beautiful.
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Source: Cult of Mac
Apple's customer support is said to have deteriorated (28/8)
Apple's customer support has always been one of the company's best services. During the last quarter, however, in the evaluation Stella Service dropped from third to 25th place. Both chat and phone call waiting times and customer satisfaction with the results have worsened. Compared to the previous 97 percent of customers, now only 94 percent felt satisfied with the solution of the problem after chatting with the assistant. However, telephone support, for which customers have to wait longer, is significantly more successful - 99 percent of problems were solved excellently.
On the other hand, Apple's delivery time has improved, with regular shipping taking a buyer an average of 2,6 days to receive their product, an improvement from the previous 3,1 days. Returning money to the customer is also twice as fast as with competing companies. The deterioration of Apple's position also contributes to the change in the evaluation method Stella Service and the company was also under pressure due to the launch of Apple Watch sales.
Source: Cult of Mac
A week in a nutshell
Apple also went through several important changes last week. His shares have fallen up to under $100, Tim Cook, who was alone behind Apple's results rewarded shares worth $58 million, but investors are reassured. Into your Apple audio apps incorporated the award-winning Alchemy synthesizer, hired automotive experts who work on his special projects, a court in Germany canceled his patent for a gesture to unlock the display, and the California company had to too acknowledge the error in the rear cameras of the iPhone 6 Plus, which they will fix for free. Plus from Apple he left key manager Ian Rogers, behind Beats 1.
A new chapter awaits Apple on September 9 - on this very day introduces new iPhones and probably other devices as well. Apple rose to the occasion returns to the place where he presented the Apple II, and Windows users will also be able to watch the keynote for the first time. The new film about Steve Jobs, which Czech audiences will be able to see in cinemas from November 12, got it interesting poster. Kate Winslet on him she declared, that it is a film about Jobs only at a minimum, it is said to be mainly about all of us, and Michael Stuhlbarg says that he has never shot like this before did not experience.
