Filip Brož Apple is expanding its brick-and-mortar stores to another country, releasing new ads for photo-taking iPhones, and also decided to sell exclusive Olympic Watch bands, but only in Brazil…
Apple released iOS 9.3.3, OS X 10.11.6, tvOS 9.2.2 and watchOS 2.2.2 (18/7)
This week, Apple released updates for all of its operating devices, i.e. iOS 9.3.3, OS X 10.11.6, tvOS 9.2.2, and watchOS 2.2.2. Updates are available to all users with compatible devices.
However, don't expect any news or significant changes. The update brings only minor improvements, increased system stability and security. On the contrary, you can expect changes in September, when Apple should officially release, for example, iOS 10 to the world, which is currently being tested by developers and public beta testers. Let's just add that anyone can participate in public testing.
Source: AppleInsider
Apple has published another series of spots that highlight the cameras in iPhones (18/7)
The California-based company continues with its "Shot with iPhone" video campaign. A total of four new videos have been released, each fifteen seconds long, with two focusing on animals and two on real life.
In the first video, there is an ant carrying a pod across the sand. The second picture is also focused on food, when the squirrel tries to stuff a whole peanut into its mouth.
[su_youtube url=”https://youtu.be/QVnBJMN6twA” width=”640″]
[su_youtube url=”https://youtu.be/84lAxh2AfE8″ width=”640″]
In another video by Robert S., there is a fast-paced shot of the cable car ride. Marc Z.'s latest video campaign features a slow-motion shot of a woman throwing her hair in all directions. The result is an interesting work of art.
[su_youtube url=”https://youtu.be/ei66q7CeT5M” width=”640″]
[su_youtube url=”https://youtu.be/X827I00I9SM” width=”640″]
Source: MacRumors, 9to5Mac
The Apple Watch remains popular, but the entire market is falling with it (20/7)
Apple Watch has been leading the sales charts in the smart watch market for several quarters. According to all surveys, people are most satisfied with the Apple Watch. This is proven by the latest published survey by IDC, where the Apple Watch is still among the best-selling smart watches.
In the second quarter, 1,6 million were sold, commanding a forty-seven percent market share. In second place was Samsung, which sold one million watches less, i.e. roughly six hundred thousand. Samsung's share is then estimated at sixteen percent. Right behind are the companies LG and Lenovo, which sold three hundred thousand units. In last place is Garmin, which controls four percent of the market.
However, year-on-year developments clearly speak against Apple. The overall decline in the smartwatch market is a significant 55 percent, which can be explained by the fact that people are already waiting for a new model.
Source: MacRumors
Apple faces lawsuit for exchanging used iPhones under AppleCare+ (20/7)
The California company is facing another lawsuit. People are suing Apple for releasing refurbished devices under its AppleCare and AppleCare+ instead of brand new ones. The dispute is taking place again in the USA, specifically in California. According to users, Apple allegedly violates the prescribed conditions in the mentioned services. At the same time, only two injured customers are leading the entire lawsuit. It is therefore very likely that the lawsuit has no chance of success and is only an attempt to get some money from Apple in the form of compensation.
The affected customers are Vicky Maldonado and Joanne McRight.
Source: 9to5Mac
Apple sells Olympic-themed watch bands in Brazil (July 22)
The Summer Olympics in Rio are fast approaching. For that reason, Apple introduced a limited Olympic edition of straps for the Apple Watch. These are fourteen nylon straps in the design of different countries of the world. Unfortunately, the Czech Republic and Slovakia are not among them. On the contrary, the following countries were selected: the USA, Great Britain, the Netherlands, the Republic of South Africa, New Zealand, Mexico, Japan, Jamaica, Canada, China, Brazil, Australia, France and Germany.
Ready for rio! pic.twitter.com/p8PKJ3o5Fs
— IamTrayvonBromell (@TrayvonBromell) July 21, 2016
However, you can only buy the straps in the only Apple Store in the world, namely in the Brazilian shopping center Village Mall in the city of Barra da Tijuca, a short distance from Rio de Janeiro.
Source: The Verge
The first Apple Store will open in Taiwan (22/7)
Apple on Friday unveiled the first plan to open its first Apple Store in Taiwan, home to many of its suppliers. Taiwan is the last place in China without an Apple store, and it appears that it will now appear in the capital city of Taipei. The first Chinese Apple Store was in Hong Kong. Since then, Apple has been pushing deeper inland and now has more than forty stores around major cities.
Until now, people who want to buy Apple products in Taiwan have had to order through an online store or use third-party sellers.
Source: AppleInsider
A week in a nutshell
Last week Eddy Cue he revealed, that Apple does not intend to compete with, for example, Netflix, at least for the time being. What, on the other hand, the Californian company plans for sure is the further expansion of the Apple Pay service. That's why she got this week to France a Hong Kong.
There has also been some information about future Apple products. The new iPhone, for example, could have an even more durable display, which thanks to the new generation of Gorilla Glass. Registering the "AirPods" brand then she hinted, that wireless headphones could indeed arrive with the new iPhone. And there was also speculation about new MacBook Pros, because Intel finally has Kaby Lake processors ready.
An interesting acquisition took place at Intel's competitor, the ARM chip manufacturer was bought by Japan's Softbank. And finally we could follow the interesting story of a twenty-two-year-old Apple engineer, which affects the lives of blind people.
