Lukáš Gondek The massive expansion of iOS 7, perimeter walls in the new campus, Volkswagen in its cars with CarPlay and bigger batteries and a better sensor for the new iPhone, this is what Apple Week writes about today.
Ten months after release, iOS 7 is on 90 percent of devices (14/7)
Even with iOS 8 approaching, users are still installing the current iOS 7. As of Monday, it was on 90% of devices that joined the App Store. The new milestone comes 10 months after the release of iOS 7; as recently as April, the percentage of iOS 7 installations was at 87%. iOS 6 installs dropped from 11% to 9%. It took iOS 7 to run on 74% of devices just three months after its release, and iOS 8 will no doubt take off just as quickly.
Source: MacRumors
Apple could replace advertising agency TBWA with people from Beats (14/7)
According to New York Post could Apple soon end cooperation with advertising agency TBWA, with which it has been cooperating for many years. According to some, Apple wants to reinvigorate its marketing efforts with the help of new hires from Beats, led by Jimmy Iovine. The e-mails of Phil Schiller, Apple's vice president for worldwide marketing, from the recent legal proceedings with Samsung also point to the termination of cooperation. In them, Schiller expresses concern over the increasing effectiveness of Samsung's advertising campaigns. And a diary Wall Street Journal noticed Apple's marketing problems and published an article titled "Has Apple Lost Its Cool To Samsung?" Apple has also created its own ad production team in recent months - but those aren't as popular with viewers as those from ad agency TBWA, according to research.
Source: AppleInsider
Volkswagen is negotiating with Apple to implement CarPlay in its cars (July 15)
The German automaker Volkswagen is said to be in the middle of negotiations with Apple about the implementation of CarPlay in its cars. Volkswagen was surprisingly not among the first few car brands to support CarPlay. However, when Apple first introduced the technology to connect iPods to cars, Volkswagen was among the first companies to support this connection. Neither company has commented on the implementation of CarPlay, but it can be expected that Volkswagen is negotiating this partnership for car models that will be released in 2016. Apple is said to be working on a new version of CarPlay that could support wireless connectivity.
Source: 9to5Mac
iPhone 6 is supposed to have a battery with a larger capacity and a 13-megapixel sensor from Sony (17/7)
Over the past week, there have been new speculations about the equipment of the iPhone 6. The first of them is a photo of the alleged battery of the new 4,7-inch iPhone, which should have a capacity of 1 mAh. Such a battery would be a slight improvement over the 810 mAh battery in the iPhone 5s. The capacity of 1 mAh would put the new iPhone behind the Samsung Galaxy S560 or HTC One phones, on the other hand, together with the new iOS 1 system, it would help Apple improve the overall endurance of the iPhone.
The camera sensor could also be improved, and after a few years Apple could also increase the number of megapixels. The new Exmor IMX220 sensor from Sony has 1/2.3”, 13 megapixels and can record videos in 1080p. In the past weeks, it was believed that Apple will once again stick with the 8-megapixel camera and improve it with optical stabilization. On the other hand, Apple has been using the IMX4 sensor version since the iPhone 145S, so it is possible that it could also choose a new version of the sensor for the new iPhone.
Source: MacRumors
Work on Apple's new campus continues rapidly (17/7)
Reporter Ron Cervi, who has been photographing the progress of work on Apple's new campus for several months, has published new photos via Twitter. It can be seen from them that the perimeter walls of the main building are nearing completion. Since June, when work on the walls began, the construction site has changed significantly. Ron Cervi also mentioned furrows in the ground that could be used as underground tunnels. Apple has closed several roads around the construction site and high hedges protect it from prying eyes. The first phases of construction on the campus, which is expected to be entirely dependent on renewable energy, are expected to be completed in 2016.
The new # Apple #spaceship HQ is getting closer to launch!#applesnewhq http://t.co/MRudPxa8t3 pic.twitter.com/IduUDeXIOG
— Ron (@Sky1Ron) July 17, 2014
Source: MacRumors
Apple ID double verification has expanded to almost 60 other countries, the Czech Republic is still missing (July 17)
Among the new countries that will be able to use Apple ID double verification are China, France, Italy, Switzerland, South Korea, Thailand and other countries mainly in Europe, South America and Asia. Unfortunately, the Czech Republic is not among the selected countries again. This is already the second wave of expansion, after the release in March 2013 exclusively for the USA, Great Britain, Ireland, Australia and New Zealand, in the second part of 2013 Apple expanded this service to other countries such as Poland or Brazil. Authentication is designed for greater protection and adds a verification number to the authorization that Apple sends to the selected device.
Source: MacRumors
A week in a nutshell
Some media speculated during the week that the new iPhone could come with an almost clean back, but the reality is a little different. Some characters already Apple will not have to use, but most remain a must. Responding to Chinese accusations of threatening national security, that's what Apple had to do in the last week. But he answered forcefully: "Apple is deeply committed to protecting the privacy of all its users."
A few years ago great enemies, now Apple and IBM announced a giant collaboration, thanks to which they want to dominate the corporate sphere. However, Tim Cook is under pressure at the same time, a revolution is expected of him.
Progress has been noted in recent days in the protracted case with the prices of e-books, Apple agreed to pay a 450 million fine, but only on the condition that his appeal does not succeed.
Big changes have also taken place in Apple's board of directors, its longest-serving member Bill Campbell has left. Tim Cook found a replacement in Sue Wagner, director of investment firm BlackRok. And finally we did more details emerged about the allegedly leaked front panel of the iPhone 6.
What is APPLE ID DOUBLE VERIFICATION??
2-factor authentication
Um, I still don't understand. How am I going to enter 2 passwords one after the other? Maybe not
For example, you log in to the icloud.com website, enter your name and password, and you will receive another password on your mobile phone and enter it there (numerical code) - this will verify that it is really you who is logging in, or the person who has the phone with them, which it's tied to that apple id... And as a bonus, it verifies that the phone is yours... It's not (yet) mandatory, and it increases security, even though there are a lot of "better" solutions, but they can't be widely expanded, or users are not able/willing to use them - then you will encounter the problem of security by obscurity;)
Thank you, my 486 processor understood it, it was too much.