Michal Ždanský Apple opens options for cable companies, wants to ban the sale of Samsung phones, Russian operators are not interested in the iPhone, the acquisition of two map companies and other news from the world around Apple brings the 29th Apple Week.
Apple reportedly wants to pay for skipped ads in the upcoming TV service (July 15)
Apple has been trying to expand the possibilities of its Apple TV with a full-fledged cable TV for some time. The company has reportedly proposed an interesting model for advertising - it would pay providers for ads that users skip.
In recent discussions, Apple told media company executives it wanted to offer a premium version of the service that would allow users to skip ads and compensate TV networks for lost revenue, according to people briefed on the talks.
Apple is very active in the expansion of the Apple TV offer, recently, for example, the new HBO Go service was added and it is said that it is close to concluding an agreement with one of the largest cable television providers in the USA, Time Warner Cable.
Source: CultofMac.com
Apple will appeal the ban on the sale of Samsung phones (July 16)
Apple will face Samsung in US federal court next month in a bid to have a number of Samsung products banned in the United States. The Cupertino giant will seek to overturn a court decision last August not to remove phones from sale that infringed Apple's patents. Computerworld reports that the two giants will meet in court on Friday, August 9 – nearly a year after the original ruling was handed down. The judge will listen to each side and their arguments as to whether he should change his earlier decision.
A year ago, a district court in San Jose ruled that Samsung products copied Apple products and various other software elements in 26 of its smartphones and tablets. Apple was compensated one billion dollars, but Samsung was allowed to continue selling its products. Apple has appealed the court's decision and will have three weeks to comment on the matter again.
Source: CultofAndroid.com
The largest Russian operators will no longer sell the iPhone (July 16)
During the past week, the three largest Russian operators, MTS, VimpelCom and MegaFon, announced that they will completely stop offering the iPhone. All three operators account for 82% of the Russian communications market, and while Russia is not a big turnoff for Apple in terms of phone sales, this decision could have a negative impact on the growing market. According to the operators, prices for subsidies and marketing are to blame. MTS CEO stated: “Apple wants carriers to pay it large amounts of money for iPhone subsidies and promotion in Russia. It's not worth it to us. It's a good thing that we stopped selling the iPhone, because the sale would have brought us a negative margin."
Source: AppleInsider.com
Apple reportedly wants to buy the Israeli company PrimeSence (16/7)
According to the server Calcalist.co.il Apple plans to buy the Israeli company behind the original Kinect for around $300 million. Microsoft has since replaced the original Xbox accessory technology with its own, but PrimeSence is still relevant in the field of human body movement mapping. Apple already owns several patents related to displays that display 3D images and map hand movements, so the acquisition would seem like a logical extension of Apple's research division. PrimeSence later denied the claim, but it wouldn't be the first time the company was subsequently bought out after refuting the claim.
Source: 9to5Mac.com
The acquisition of Locationary and HopStop will provide Apple with additional data for the map service (19/7)
After the fiasco with Apple Maps, the company continues to try to improve its map service. Now, as part of this effort, he bought the company Locationary. The acquisition includes both the company's technology and its employees. Locationary was involved in collecting, verifying and updating information about businesses. Until now, Apple has mainly used Yelp for its business database, but its database is limited, especially in some states. By the way, Yelp us it just arrived this month. A few days after that, the company also confirmed the acquisition of the HopStop app, which it will likely use for timetable integration. It will probably take some time for Apple to catch up with rival Google in map quality, but it's nice to see that the effort is there.
Source: TheVerge.com
In short:
- 15. 7.: Apple is serious about increasing iPhone sales. He sent out an email to Apple Store employees, offering them the opportunity to share their ideas that could increase sales and offering them to work on a two-month project to create a new sales strategy.
- 15. 7.: The flattening of the design is not only happening in iOS 7, but also on Apple's website. The company has redesigned some of the support pages, which now have a cleaner, flatter look. This applies to the manuals page, videos, specifications and also the search results page.
Other events this week:
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