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Tim Cook auctioned off for charity again, Apple submitted a Watch patent, will receive an award from the American Foundation for the Blind, and also has huge financial reserves…

Apple's former head of retail launched a new Enjoy project (6/5)

Former Apple retail boss Ron Johnson has finally launched his long-planned Enjoy service. Through his startup, customers can order various types of consumer electronics. Enjoy will deliver the product at the exact time, to any place (be it the customer's home or a cafe) and will also help customers with the setup. In its beginning, the service is available in San Francisco and New York, but it can be expected that it will soon expand to other American capitals.

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For now, only products more expensive than 200 dollars can be ordered on Enjoy. Johnson has signed contracts with big names like GoPro and Microsoft, but his former home, Apple, has yet to sign up for the service. The only way Americans can get an expert to deliver their iPhone and teach them how to use it is to order the phone through AT&T and choose delivery with Enjoy.

Source: The Verge

Tim Cook earned $200 for charity (6/5)

The auction for the chance to have lunch with Apple CEO Tim Cook was held on the server for the third time CharityBuzz. The winner paid 200 dollars (4,9 million crowns) for the lunch, which will go to the account of the Center for Justice and Human Rights. But the incredible amount is several hundred thousand less than the $610 that the winner was willing to pay in 2013, when the charity event was held for the first time. The winner will have the chance to chat with Tim Cook and at the same time attend Apple's keynote, most likely the upcoming one in June, where the Californian company's new music service should be introduced.

Source: MacRumors

Design Watch was patented by Apple (6.)

The square design of the Apple Watch with rounded corners, a place to attach a bracelet and a digital crown cannot appear anywhere else in the United States from now on, because Apple has patented it. Similar to the iPad, the patent description is very vague. With the design drawings, the patent also mentions competing watches with a similar appearance, such as the Samsung Galaxy Gear, Pebble, but also luxury watches from the fashion company Hermes. The patent office will review these products to determine if the Apple Watch is unique enough for the California company to hold a patent on.

Source: The Verge

Apple wins award for its VoiceOver technology (6/5)

Apple's efforts to make technology accessible to as many people as possible will be recognized in June with an award from the American Foundation for the Blind. The foundation's decision credits Apple "for making its products accessible to people with various disabilities and for the intuitive design of Macs, iPhones, iPads and iPods that it designs with assistive features that allow people with disabilities to learn about the functions of the Apple ecosystem."

Source: Cult Of Mac

Apple's cash reserves are larger than most US industries combined (7/5)

Apple's $178 billion at the end of 2014 is more than all US non-financial industries except technology and healthcare combined. Apple owns 10 percent of all money held by companies that study Moody's Investors Service took into account The technology sector alone has a total of 690 million dollars. Microsoft is in second place with $90,2 billion, followed by Google with $64,4 billion. But during the last quarter, Apple's reserves rose to $194 billion, $171 billion of which is stashed overseas because Apple doesn't want to pay taxes on repatriating money.

Source: AppleInsider

A week in a nutshell

With the introduction of Apple's new music service approaching, the practices by which Apple wants to ensure its success are becoming public. It is even among his goals end free Spotify. Spotify on the other hand accused Apple from destroying the competition by charging extra in the App Store. The streaming service will be introduced already in June, and with it most likely also the new Apple TV, whose controller it has have touch pad. Conversely, users will be able to use the recently introduced watch make special bracelets of various designers. In a new campaign with Apple returned to the iPad and showed how everything changes with it, and the head of the retail store, Angela Ahrendtsová je the highest paid woman in the US.

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