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Jony Ive at the opening of the exhibition, another drone over the new Apple campus, the iPhone in China does not have to be just a phone or a very interesting project from the creators of Siri...

Jony Ive opened the "Manus x Machina" exhibition (2/5)

New York's Metropolitan Museum of Art invited Jony Ive to unveil an exhibition called "Manus x Machina" last week. The exhibition celebrates fashion as an art form in the age of technology and was created to coincide with The Met Gala. According to Jony Ive, Apple has always aimed to create products that are both beautiful and functional. Apple makes sure that its customers know that the products of the Californian company are assembled by machines, but they are created by people. A few days later, Tim Cook and the wife of the late Steve Jobs also appeared at the gala evening.

Source: Apple Insider

The fitness center at the new Apple campus is almost ready (2/5)

A drone flew over Apple's new campus again, and in a new video we can see how the building has developed after a month. The biggest improvement was the fitness center, which Apple employees will be able to go to to stay in shape. The building has been given a stone facade and looks like it will be completed soon. Solar panels have been added to the roof of the main building, which so far only covers one fifth, and the building itself has been filled with large windows in some parts. In the coming weeks, work could begin on the parking lots and even on filling the campus with greenery, which is supposed to cover 80 percent of Apple's new workplace.

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Source: MacRumors

Apple lost exclusive rights to the name "iPhone" in China (3/5)

Apple has lost a lawsuit in Beijing against a manufacturer of leather cases bearing the iPhone name, meaning that Apple will not have exclusive rights to use the name in China. The Californian company registered the name in China as early as 2002, but the Chinese manufacturer of covers only started using it in 2007, i.e. the year the first iPhone went on sale in the United States. Apple brought the situation to the attention of government authorities already in 2012, but a year later the Chinese government decided that in 2007 the iPhone was not yet popular enough for the public to associate the name of leather covers with an Apple product. According to a spokesperson for Apple, the company will continue to fight for justice and will take the case to the Supreme Court of China.

Source: Apple Insider

The creators of Siri will release a new AI assistant (4/5)

The original creators of Siri, Dag Kittlaus and Adam Cheyer, from whom Apple bought the voice technology, after years of work, are finally ready to present their new product - the AI ​​assistant Viv. Viv should be introduced on Monday and, unlike Siri, should handle much more complex tasks.

In a voice command, you can use it to order dinner and buy movie tickets at the same time, because Viv can operate in several applications at the same time. Via Viv, for example, when ordering a pizza, you will be able to choose all the ingredients and side dishes at the same time without opening the pizzeria application itself.

The creators of Viv want to make the technology work on all devices that have access to the Internet, such as smart cars and televisions. Google and Facebook have already tried to buy Viv, but Kittlaus and Cheyer aim to expand the technology as much as possible, and will sell their product to a company that allows them to do so.

Source: MacRumors

The vice president of online sales left Apple (6/5)

Apple's vice president of online sales, Bob Kupbens, who came to the Californian company only two years ago, has decided to resign. Kupbens was hired by Apple shortly after the new addition to the sales team in the form of Angela Ahrendtsová and participated, for example, in the new design of the Apple Online Store and the introduction of the iPhone Upgrade Program. Apple's sales team has seen a lot of changes in recent years, with VP Jerry McDougal leaving in 2013 and Bob Bridger, one of the team's senior members, retiring last year.

Source: MacRumors

Tim Cook is planning to visit China (6/5)

At the end of May, Tim Cook should visit China to meet with high-ranking government representatives, with whom he would like to discuss the recent obstacles to the development of the company in this country. The visit comes shortly after Apple reported a 26 percent drop in sales in China.

Cook will likely want to talk about the recent trademark loss and ban on iTunes Movies and iBooks. Among other things, the president of Apple should also meet with the propaganda department, in connection with the strict localization of user data in China. China is the second largest market for the California company.

Source: MacRumors

A week in a nutshell

The iPhone, which was last week's TIME magazine, can boast of great success marked for the most influential device of all time. Tim Cook auctioned off lunch session as part of a charity event for 12 million crowns and in the TV show se he left to hear that in a few years the Apple Watch will become a regular part of our lives.

A California company she noted problems with broken searches in the App Store and other services, to the Apple Store she added a new product section for outreach and into its health division she welcomed robotics expert with experience from Google.

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