Lukáš Gondek Greek mythology, HTC and AirPlay, the still-doing Mac that macOS could soon return to, and Raheem Sterling as a possible Apple ambassador…
New buildings at Apple's secret center are named after figures from Greek mythology (April 11)
In recent months, Apple has begun buying up buildings in Sunnyvale, California, which, according to many estimates, could be used by the Californian company for the secret development of the apple car. Apple named all the buildings after names associated with Greek gods, which corresponds to the name Apple is said to use for the car project, namely "Project Titan". One of the largest buildings is called Rhea, which locals say emits loud sounds reminiscent of engines and is surrounded by security services.
High fences and heavy security are also said to surround a building called Zeus, which the California company is said to be using as a laboratory for researchers. Other buildings are called, for example, Medusa or Magnolia, but their purpose is not entirely clear.
Source: MacRumors, 9to5Mac
HTC 10 is the first Android device with AirPlay (April 12)
The HTC 10 became the first Android device to have built-in music streaming via AirPlay. AirPlay has been available on Android for several years, but only through third-party apps. Not only will HTC's direct integration ensure that the feature is seamless, it's also a further break down of the barriers between Apple and Android, for which the Californian company has already released apps Move to iOS a Apple Music. HTC Connect allows data streaming to different devices through many functions, AirPlay has become the latest.
Source: 9to5Mac
In the falling PC market, Apple again gained (April 12)
Analysts at IDC released PC sales data for the first quarter of 2016, in which Apple's PC sales rose 5,6 percent year-on-year in the U.S., but fell 2,6 percent globally.
As such, the PC market experienced an 11,5 percent year-on-year decline, with only 60,6 million PCs sold in the first quarter of this year. The low sales are mainly due to the relative newness of Windows 10, an operating system that many users don't want to use until Microsoft irons out most of the bugs.
Apple's share of the PC market rose to 13 percent in the U.S. and 7,4 percent worldwide, giving it the fourth place in the list of best-selling computers, despite a year-over-year decline in global sales.
Source: 9to5Mac
Football player Raheem Sterling is to become Apple's global ambassador (April 14)
The young footballer of Manchester City and the English national team, Raheem Sterling, could become one of the other ambassadors of Apple from among top athletes. By cooperating with Apple, Sterling would join, for example, tennis player Serena Williams, Barcelona soccer player Neymar and basketball player Stephan Curry, who with the Californian company filmed a short advertising spot promoting Live Photos. The English football player should earn 250 pounds (almost 8,5 million crowns) from the collaboration, and he would promote Apple products mainly during the European championship, which takes place in June in France.
Source: MacRumors
Apple significantly strengthened its lobby in Washington (14/4)
Lobbying for Apple in Washington will now be led by a new face, Cynthia Hogan, an experienced lobbyist who previously worked directly in the White House on Vice President Joe Biden's projects. Hogan will take up the position of vice president of public policy and government affairs at Apple.
Outside of her White House experience, Hogan has been involved in lobbying for the National Football League for the past two years. According to Apple, Hogan stands out for her intellect and excellent judgment.
Source: AppleInsider
Apple once again hinted that OS X will be renamed macOS (15/4)
This week, Apple launched new section his conservation-minded website, where he answers various questions about the Californian company's environmental impact. However, the most interesting thing about this page right when it was launched was that instead of OS X, Apple called its computer system "MacOS", a designation that has recently speaks of a new name for the next version of this operating system.
In the same sentence, Apple used tvOS, watchOS and iOS, which visually matched MacOS. The potential error has already been corrected by the company, but it is increasingly likely that Apple's new computer system will return to its original name after 16 years at the WWDC conference in June.
Source: 9to5Mac
A week in a nutshell
With Earth Day approaching, Apple has started revive its campaign to support the environment and created a special department in the App Store called "Apps for Earth". California company too she published a statistic that shows it collected $40 million worth of gold in a recycling program. And speaking of the App Store, developers may soon be able to use it pay for a higher position in the search results.
One of the key members of the Danny Coster design team he left from Apple, OS X should rename on macOS and a California company ends with QuickTime for Windows support.
Drake on Apple Music will issue exclusively his new album already on April 29 and on the iPhone filmed full documentary about skateboarder Sean Malt. Apple also into the ether released new Apple Watch ads full of celebrities and a star-studded commercial se she waited also Apple TV featuring basketball player Kobe Bryant.
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