Lukáš Gondek Two new acquisitions by Apple, advertising for iPhones and iPads in the music video of the singer Charli XCX, the successor to Beats at HP, iPads for all members of the British Parliament and the possible name of the new Apple campus. The current Apple Week writes about all this.
Charli XCX's new music video is an advertisement for apple products (24/3)
Brands like Samsung have to pay for product-placement so that their products can appear in the music videos of the most famous artists. Apple is often chosen by artists themselves. The British singer Charli XCX, known mainly for the song, did the same I love it, in whose latest music video, iPhones and iPads become an elemental part of the story.
The main character of the clip is watching videos on Apple devices when they suddenly run out of battery and she finds herself in a surreal place full of people obsessed with technology. The video humorously points out the state of today's youth, who may not even be able to imagine their life without such products. After all, according to the survey, more children between the ages of 6 and 12 know the Apple brand than, for example, Disney or McDonald's.
[youtube id=”5f5A4DnGtis” width=”620″ height=”360″]
Source: Cult Of Mac
HP replaces alliance with Beats with Bang & Olufsen brand (24/3)
When Apple bought Beats last year, several computer companies were forced to drop their contracts with the music giant, whose iconic logo was also featured on HP computers, for example. HP then for a short time rushed to produce its own sound system for its computers, but last week it announced that it has entered into a partnership with another big name in the audio world, and that is Bang & Olufsen. Starting this spring, computers, tablets and other HP devices with their own sound system from Bang & Olufsen will appear on the counters. Models that still own the system from Beats will be sold alongside the new devices with the Bang & Olufsen logo until the end of this year.
Source: MacRumors
All members of the British Parliament will receive an iPad Air 2 (25/3)
Members of the British Parliament will receive an interesting bonus - all 650 members will receive an iPad Air 2. The House of Commons of the United Kingdom has said that the equipment for MPs will cost them 200 pounds (roughly 7,5 million crowns) and that each MP will receive a 16GB version with a mobile connection.
Parliament chose Apple tablets because they are already widespread among MPs, for example British Prime Minister David Cameron has one, and they also guarantee a long service life and security.
To the British opposition, such a step seems ill-advised, according to it, MPs will only play games on iPads. They also don't like having some of the most powerful people in the country tied to a device most of their constituents can't even afford.
Source: The Verge
Apple bought FoundationDB and Acuna (March 25)
Apple has secretly bought two companies that should help it with the stability of the iCloud service. FoundationDB, based in Virginia, USA, will allow Apple to quickly process very large data. This acquisition took place mainly for storing data from the App Store and iTunes.
The British company for data analysis Acuna was even bought by Apple in 2013. The company's technology can be used not only to improve upcoming projects such as the Beats streaming service or Apple's concept of television broadcasting, but also the Cassandra database, with which Apple operates on thousands of computers.
Source: MacRumors, Cult Of Mac, 9to5Mac
Apple's new campus could bear the names of Steve Jobs (March 26)
While Steve Jobs' old office remains intact on the current campus, the Apple founder could be in for an even bigger honor. Tim Cook is thinking about naming the new "Campus 2" after him, which is currently under construction. It is not certain whether the whole campus would be called that, or just one of its buildings. However, Cook announced that Apple would do so only with the permission of Jobs' family.
Steve Jobs was a huge fan of the new Apple building, he himself fought for it in front of the city council and let it be known that, according to him, Apple had a chance to build the best office building in the world. His enthusiasm is shared by Cook, who is most looking forward to the underground auditorium, which will allow Apple to plan its keynote without any restrictions.
Source: Apple Insider
In September, Apple could introduce three new iPhones (March 26)
Information is pouring in from the Chinese iPhone manufacturers that Apple will introduce three versions of the iPhone this September. In addition to the expected iPhone 6s and iPhone 6s Plus, the iPhone 6c should also appear, which, like the two remaining models, would have a Gorilla Glass screen, NFC technology for mobile payments and a Touch ID sensor, but the difference would be in the chip: the 6c would have the current the A8 model, while the 6s versions of the iPhone would have the newer A9 chip.
In addition, information came from Taiwan that this time Apple could sell the "brand" version of the iPhone for $400 to $500 (compared to the original $600 iPhone 5c), in order to make it more affordable for customers from India, Africa, and South America. Compared to the 6s models, the 6c model would have a plastic back, which would significantly reduce production costs.
Source: Cult Of Mac
A week in a nutshell
Last week, the news presented by Apple at the last keynote sounded, because we could look on the first use of the Force Touch trackpad, which performed some interesting tricks. However, speculations have already begun to appear about what Apple will present at the upcoming WWDC conference in June.
According to the latest information, she could finally update go through Apple TV and get App Store and Siri support. Apple's new music service will probably also be introduced, on which it is said he works musician Trent Reznor.
The long-awaited book was also released last week Becoming Steve Jobs, on which participated Apple executives because they felt a responsibility to their iconic boss. The more distant future was pointed out by scientists who developed battery with double capacity. This invention certainly caught the attention of Tim Cook, who was showered with waves of praise last week.
Angela Ahrendts is said to be Cook amazed already at the first meeting and says about him that the world needs more leaders like him. This is probably what the authors of the magazine's list of the 50 biggest world leaders think Fortune, who Cooka set to first place. However, Cook himself will most likely use his fame and fortune for charitable purposes and all his wealth donates.
They probably won't learn from C...