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External batteries for MacBooks, the end of some wristbands in Apple Stores, the hard-to-remember Apple logo and significant consumption of sapphire for Apple watches, this is what the current Apple Week is all about...

Apple Watch to consume a fifth of the world's sapphire production (March 10)

Apple Watch uses approx news DigiTimes California company 18 percent of the world's sapphire production. Apple's source is two sapphire manufacturers, Aurora Sapphire and HTOT, and the displays themselves are completed by the Chinese companies Lens Technology and Biel Crystal Manufactory, which will apparently work on the Apple Watch throughout its production. Both companies also make sapphire covers for the cameras and Touch ID sensor on iPhones for Apple.

Source: Cult Of Mac

According to scientists, people cannot remember the Apple logo (March 11)

Apple's iconic bitten apple is perhaps one of the most famous logos in the world, at least from the technology sector. However, according to scientific research at the University of Los Angeles, it is very difficult to remember it accurately. The researchers asked 85 students, 89 percent of whom were Apple users, to draw this logo. Only seven of them managed to do it without major mistakes and only one student drew it correctly.

The study further confirms that the problem is not only related to drawing the logo, but also to its correct recognition, when students were shown several similar images and only 47 percent of them correctly chose the Apple logo. According to scientists, our brain does not remember unnecessary information like the exact curves of a logo, it only needs to remember that such a logo exists.

Source: The Verge

According to new documents, the CIA tried to hack into iPhones for years (March 11)

Online magazine The Intercept came up with a discovery that, based on revelations in the Edward Snowden case, confirms that the CIA has been trying to hack into Apple's product system for a long time and that it has created its own version of the Apple application for Xcode developers. The leaked materials do not confirm whether the CIA's effort was successful, but if the fake Xcode was used by the developers, the CIA could easily access the application's information thanks to it.

Source: The Next Web

Apple Removes Jawbone and FuelBand from Stores Ahead of Watch (11/3)

Apple has started to get rid of the competition among wearables in its stores. The Jawbone and Nike FuelBand wristbands had to make way for the Apple Watch, which will go on sale on April 24. For example, the Mio device, which measures heart rate, can still be purchased via the online Apple Store. Apple took similar steps last year when it removed Fitbit wristbands from its stores shortly after the introduction of the Apple Watch.

Nike began to focus more on software and even reportedly fired members of the team behind the FuelBand. It also became one of the first Apple Watch fitness partners with its Nike+ app. But the fate of the Jawbone bracelets is unclear. Their pedometer is still available in Apple Stores, but the Up24 wristband is gone, and one of the reasons may also be that it is no longer the latest product. After all, just like the Up24 and the FuelBand from Nik, they were introduced back in 2013, so it's possible that Apple wants to sell only the latest.

Source: Recode

Apple should allow charging with external batteries via USB-C (March 12)

The market for external batteries is likely to undergo a big change, which, in addition to accessories for iOS devices, could also begin to be mass-produced for the new MacBooks. Apple's computers have so far been significantly limited in this regard due to MagSafe, but since in the new MacBook the Californian company has bet on USB-C, the situation will change. With the new USB generation, it is not a problem to charge the computer not only from the mains, but also via an external battery. According to sources 9to5Mac in addition, Apple will officially support external batteries.

Source: 9to5Mac

A week in a nutshell

The event of the week was undoubtedly Monday's keynote, where Apple clarified the details regarding the Apple Watch. You they have 8GB of storage and on the market they will come April 24 with a price of up to tens of thousands of crowns. However, the watch itself was a bit overshadowed performance of the all-new, extremely thin MacBook with a 12-inch Retina display. Minor update they got and Macbooks Air and Pro: the first-named boasts a better processor, while the more powerful Pro has a new trackpad with the Force Touch function, which it brings lots of new options for users.

After the Apple Watch and the MacBook, this function could also reach the new iPhone, for which Apple says tested and pink color. Apple in addition confirmed its effort to get involved in health research, using the ReasearchKit platform, in which it has already reported thousands of people.

She was soon after the keynote discharged also the iOS 8.2 update, which brings an Apple Watch app and a bunch of fixes. However, an unpleasant surprise awaited Czech customers: Apple made it more expensive across our entire offer, we pay more for iPhone and Macbook.

Other news of the week include Apple's efforts to improve diversity in the technology sector. A California company will support $50 million women and minorities to get jobs in the field. Tim Cook on developing his own car he mistook, when reporters asked him about Tesla and Elon Musk. Record companies they have the problem with the low price of Apple's streaming service and the iOS beta is now accessible for all.

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