Amaya Toman Analyst firm Canalys released a new report today that looks at the state of the smartphone market in the United States during the first quarter of 2019. According to the latest analysis, smartphone sales there fell 18% year-over-year during the period, bringing the numbers to a five-year low. However, the iPhone XR did exceptionally well.
In total, 36,4 million smartphones were sold in the first quarter of the year. According to Canalys, 14,6 million of that number are iPhones, of which 4,5 million are iPhone XRs. iPhone sales fell 19% year-over-year in the United States during the aforementioned quarter. Rival Samsung, on the other hand, recorded a year-on-year increase of 3%, while LG saw a decrease of 24%. Despite the year-on-year decline, Apple nevertheless managed to secure a 40% share of the North American market. Samsung's share is 29,3%, LG's market share is 14,4%.
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Canalys said iPhone XR sales can be expected to pick up from March due to Apple's efforts to revive sales. In addition to discount events, these activities also include programs enabling the advantageous purchase of a new iPhone with the simultaneous purchase of an older model. According to Canalys, discounts applied by operators and authorized dealers to older devices such as iPhone 6s and iPhone 7 contribute to the total volume of devices sold.
Although at first glance the numbers for the second quarter of this year don't look very encouraging, according to Vincent Thielke from the Canalys company, Apple - at least in the North American market - is starting to look better. According to Thielke, one of the main drivers of iPhone sales are the just-mentioned trade-in programs, where customers can exchange their old iPhone for a new model at a better price.
Source: Canalys
