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Interesting information about the weak sales of the new iPhone SE 3 has spread across the Internet. This was reported by the Nikkei portal with reference to two independent sources that are well acquainted with the sales of this new product. But the mentioned sales should not be "only" weak, but slowly to catastrophic. After all, that's why the giant had their production cut by two to three million pieces. There is even talk that production may slow down a bit more if sales continue to stagnate.

Although weak sales look rather sad at first glance, it could be a good thing for us apple lovers. In short, Apple is now reaping what it has sown, or it is not for nothing that it is said that "You eat what you cook." And this is exactly the well-deserved reward for the most valuable company in the world, which put practically zero effort into the third generation iPhone SE. This model is practically no different from the previous generation from 2020. It only brings a more powerful chip and 5G support. But it is necessary to realize that it is 2022 and it is no longer appropriate to rely on the body of the iPhone 8 with an outdated display, giant frames and a Touch ID fingerprint reader in the home button.

Why weak sales are paradoxically good

Recently, you could read an article in our magazine in which we shed light on the aforementioned design of the iPhone SE 3rd generation. Although the vast majority of Apple users will condemn it, it is necessary to realize who Apple is actually targeting with this device. These are people for whom design is not a key factor. It may be children or the elderly who just want a functional and powerful enough phone for normal operations, or someone may choose it because of the iOS operating system. But here is the problem. People from this target group already have a high probability of iPhone SE 2nd generation, and thus have no reason to change. The previous version works perfectly to this day and practically does not encounter any jams, which makes it pointless to abandon a flawlessly functioning phone and exchange it for practically the same one.

iPhone SE 3 28

And it is for this reason that apple fans can start to rejoice in advance - that is, if Apple does not continue to be stubborn. The Cupertino giant with a view to maximizing profit will have to act, which makes it more or less clear that it can no longer come with such an outdated body, even for the SE model. Currently, we can only hope that the next generation will bring an edge-to-edge display in combination with Face ID, or even with a Touch ID fingerprint reader in the side button. In short, it is essential that we finally get rid of the 4,7″ display with the home button.

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