Vratislav Holub In this regular column, every day we look at the most interesting news that revolves around the California company Apple. Here we focus exclusively on the main events and selected (interesting) speculations. So if you are interested in current events and want to be informed about the apple world, definitely spend a few minutes on the following paragraphs.
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Apple is going to expand the production of Pro models at the expense of the iPhone 12 mini
The iPhone 12 introduced last year managed to gain popularity very quickly. By the way, their high sales also prove this, when apple lovers especially desire the more expensive Pro models. Recently, however, news began to spread to the media that the smallest phone of this generation, i.e. the iPhone 12 mini, is rather a flop in sales, and during its launch, its orders accounted for only 6% of all models. This claim has now been indirectly confirmed by the magazine Pedxnumx, who reviewed the report of the investment company Morgan Stanley.
According to them, Apple is going to reduce the production of the iPhone 12 mini by two million units. It can then be expected that these resources will be focused on the production of the significantly more desirable iPhone 12 Pro models, thanks to which the Cupertino company should be able to meet the high demand for these products.
iPhone 13 should come with an amazing novelty
We'll stick with last year's iPhones for a while longer. In particular, the iPhone 12 Pro Max came with an amazing novelty that has a noticeable effect on the quality of photos. This model is equipped with optical image stabilization with sensor shift on the wide-angle camera. There is a special sensor hidden in the phone itself that can make up to five thousand movements per second, thanks to which it constantly compensates for even the slightest movement/tremor of your hands. And it is this great news that could allegedly be heading to all iPhone 13 models.
According to the latest publication DigiTimes Apple is going to incorporate this sensor into all the mentioned models, while LG LG Innotek should remain the main supplier of the relevant component. The Korean publication ETNews came with similar information already last week on Sunday. However, they claim that the gadget will only arrive in two models. In addition, it is still not clear whether this year only the wide-angle camera like the iPhone 12 Pro Max will enjoy the sensor, or whether Apple is going to extend the function to other lenses as well. In addition, we are still several months away from the presentation of the iPhone 13, so it is possible that the appearance of these phones will look completely different in the finale.
LG could exit the smartphone market. What does this mean for Apple?
The South Korean company LG, specifically its smartphone division, is facing considerable problems. This is mainly reflected in the financial loss, which has grown to 4,5 billion dollars, i.e. almost 97 billion crowns, over the past five years. Of course, the whole situation needs to be solved urgently, and as it seems, LG is already deciding on the next steps. CEO Kwon Bong-Seok also addressed employees today, saying that they are considering whether to stay in the smartphone market at all. At the same time, he added that no one will lose their job in any case.
Currently, they should be thinking about how to deal with the whole division. But what does this actually mean for the Californian giant? The problem could be in its supply chain, as LG is still the supplier of LCD displays for iPhones. According to sources from The Elec, LG is now ending production itself, which marks a relatively early end to the entire collaboration. In addition, LG Display previously applied for the production of displays for the iPhone SE (2020), but unfortunately was unable to meet the demands of Apple, which then chose companies such as Japan Display and Sharp. The end of LG smartphones can therefore be expected with high probability. This segment was in the red for 23 quarters, and even the new CEO could not reverse the unfavorable course.
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Pavel Jelic 