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Why on earth does anyone need such a big tablet?

No one will buy that.

The iPad Pro is just a copycat Microsoft Surface.

After all, Steve Jobs said that nobody wants a stylus.

Steve Jobs would never allow this.

A $99 pen? Let Apple keep it!

You probably know it. After the launch of each new Apple product, the world swarms with pundits and soothsayers who know exactly what Steve Jobs would do (if he knows, why doesn't he start his own successful Apple, right?). He also knows, even though they've only seen the device on their display in a two-minute spot, that it's going to be a total flop. And let's see, it all still sells very well. Strange.

So what does the iPad Pro look like? 99 out of 100 people will probably answer that it is definitely not a productivity tool. Then there will be a hundred people who will someday want to buy an iPad Pro because they will find a use for it. This is me. And there's nothing wrong with that, the iPad Pro really won't be for everyone, similar to the Mac Pro or the 15-inch MacBook Pro.

UI sketching is my daily bread, so it goes without saying that I am interested in the iPad Pro with Apple Pencil. Paper, a ruler and a thin marker are my tools. The paper is always available and as soon as you no longer need the sketch, you crumple the paper and throw it away (in the bin intended for paper, we recycle).

In time, I would like to do the sketching electronically, but for now, paper and markers still lead the way. From the iPad Pro, I promise myself that he will be the one who likes it first without compromise will succeed. There are many companies that make professional tablets and styluses - Wacom for example. Unfortunately, that's not what I'm looking for.

At yesterday's keynote, we could see a demo of the Adobe Comp application. Within a few seconds it is possible to draw the basic layout of the page/application. Coupled with a 13-inch Retina display and Apple Pencil, electronic sketching must be great. No, that's not a line from an ad, that's what I really mean.

There will be more and more similar applications for us UX designers, as well as for artists, graphic designers, photographers, mobile video editors and others. I speak for myself – I look forward to seeing where creativity and the iPad Pro will go in the future. From the beginning, the connection looks very promising. Paper and marker are great tools (and cheap too), but why not take it a step further and find new ways to sketch and prototype UI.

This is just a glimpse of my profession. Maybe now the phrase "Nobody wants a stylus" will be more clear to more people. It was 2007 and there was talk of controlling a phone with a 3,5 inch display. 8 years later, here we have a 13-inch tablet, which is excellently controlled with the fingers. But it also directly encourages drawing, for which pencil, brush, charcoal or marker are best. All are stick-shaped and all are represented by the Apple Pencil. We definitely want a stylus for this one.

Stylus are even doing well on phones, which I think Samsung is successfully proving. Again, this is not a stylus for controlling the phone, but a stylus for writing notes and quick sketches. This definitely makes sense, and I hope that Apple Pencil will work on all Apple iOS devices in the future. But again, it is only given by the requirements for my profession. If I didn't need to sketch, there would be zero interest in a stylus. However, there are the majority of such users, and therefore it is rather just my wish.

There will also be a group of users who will see the point of a large iPad in conjunction with a Smart Keyboard and the ability to display two applications at once. These will mainly be users who often write long texts, documents or have to fill in large tables. Or someone may be missing keyboard shortcuts on the iPad that cannot be entered from the software keyboard. I prefer Mac for writing, but if someone is more comfortable with iOS, why not. After all, this is what the iPad Pro is for.

The basic 32GB version with Wi-Fi will cost $100 less than the 11-inch MacBook Air without accessories. In our country, the final price could be approx. 25 CZK, but that is just my rough estimate. A configuration with 000GB of memory and LTE could cost 128 CZK, which is almost the price of a 34-inch MacBook Pro without a few "small" changes. It is a lot? It's not enough? For a person who will use the iPad Pro, the price is not that important. He simply buys it or at least starts saving for it.

So I think those 99 people will never own an iPad Pro. However, for the rest of the people, the iPad Pro will bring a lot of use and will be an indispensable work tool. No one expects the iPad Pro to be the best-selling and coveted iPad. No, it's going to be a narrowly focused device that's kind of in the background.

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