Daniel Hruska On Wednesday, March 7, the head of marketing, Phil Shiller, presented the third generation of the Apple iPad tablet in a row. Oddly enough, it's called simply iPad, which certainly surprised many. In 2010, he appeared miraculous iPad, a year later its more powerful and slimmer sibling iPad 2. The entire blogosphere referred to this year's novelty as iPad 3 in most cases, surprisingly wrongly.
Simplicity. This is one of the terms and pillars on which Apple stands since its beginnings in the 70s of the last century, when this trend was established and introduced by Steve Jobs. If we look at Apple's product line, we really only find a few names in it - MacBook, iMac, Mac, iPod, iPhone, iPad, Apple TV and... that's pretty much it. Of course, under some names there are offshoots such as Mac mini and Mac Pro, iPod touch, nano, ... which is not important at all.
Take the MacBook Air for example. We all know what it looks like - a sharp thin aluminum plate. Anyone who follows the events surrounding the Cupertino company also knows that the "guts" are upgraded roughly twice a year. However, with each new version behind the name MacBook Air does not incrementally add any number. It's still just a MacBook Air. You won't even know the diagonal size from the name, because there is nothing like the MacBook Air 11″ or 13″. You simply buy an 11-inch or 13-inch MacBook Air. In case an improved model comes out, Apple will mark it as new (the new). The same fate met the iPad.
We could continue in a similar way across the entire line of Apple computers. The only place one can find out the exact designation is the site technical specifications of all products. Typically, you'll find a name like this MacBook Air (13-inch, Late 2010), which in this particular case means the 13-inch MacBook Air launched in the last third of 2010. iPods are very similar. New models are almost always presented every fall at the Music Event. And again - the iPod touch is still like that iPod touch without any additional marking. Only in the specifications can you find what generation it is, for example iPod touch (4th generation).
Only the iPhone brought confusion to the labeling of new generations. Rebuilt by Steve Jobs in 2007 iPhone. There is probably nothing to solve here, since it is the first generation. Unfortunately, the second generation was given the nickname 3G, which was a good move from a marketing point of view. The original iPhone only supported data transfers via GPRS/EDGE aka 2G. However, from a long-term perspective 3G was a very bad name, because of the upcoming model. It should logically carry a name iPhone 3, but this name would seem inferior in comparison iPhone 3G. Instead of removing a letter, Apple added one. He was born iPhone 3GS, where S means speed. The other two models are well remembered by all of us – iPhone 4 and his faster brother iPhone 4S. Quite a mess, huh? The second and third generations both contain the number 3 in the name, similarly the fourth and fifth 4. If Apple continues in a similar vein, we will see a phone with a not very sexy name this year iPhone 5. It's not time to simply name the future iPhone iPhone, just like the iPod touch?
This thought brings us to the apple tablet. In the last two years we have been able to touch each other iPad a iPad 2. And we will probably stick with these two names for a year or so. Apple has decided to do away with numbering, so it will only exist from now on iPad. Marking will probably be used most often for concretization iPad third generation (iPad 3rd generation), as we know it with most iPod models. At first glance, this decision may seem confusing, but the simplified nomenclature works on the entire (except iPhone) Apple portfolio. So why can't the iPad? After all, the names iPad 4, iPad 5, iPad 6,... already lack a certain elegance and lightness of real devices.
I guarantee that within two or three years, at least, Tamtung (respect Samsung :D) will abandon the numbering of their galaxy s7 and s11 phones and there will be only galaxy S... and I say minimum, everyone will have this before long... :D well, someone has to be the first :D )
Just yesterday I was thinking that iPhone 6 would be a pretty beastly, almost off-putting name. I'm glad that Tim and his team introduced such simple naming for mobile devices as well.
Just Beastly? and what about the hustodemonic cruel one :-DDD
People use those words so that they make sense, what is beastly about 6.. even if there were three..
666 is the number of the beast in the Bible. And would you like the iPhone 6?
In my opinion, they canceled the numbering also due to the fact that they are planning more ipads in the future and hand on heart that for example an ipad 5 or 6 would simply sound strange... :)
The iPhone will definitely lose its numbering too ;) if the unification is complete, I still can't get used to it because the iPad 3 was inflected often and it didn't sound so bad either. But the new iPad is simply great.
Hello,
do you have any information when the pre-sale of the new iPad will be launched in the online store?
I mean the Czech "apple online store" :)
Dekuji
I called there today and they don't know exactly, but their tip is said to be on 16/3, as soon as the US sales start.
Otherwise, if you call there and give them your email, they will inform you by email on the day the pre-sale starts.
Sure, I totally agree with Apple and simplifying labeling. Repairmen and anyone for whom it matters (for whatever reason) will say iPad 3rd generation or iPad three. After all, there was never a number on any of the iPhones (and iPads). When I watched the transcript of the keynote and read mentions like "The name of the iPad still hasn't come out", I had no idea what the commentator was talking about, it was clear that it was a new iPad and only then did I realize that everyone was waiting to see if Apple would call its product iPad 3 or iPad 2S. Ha.
What about the iPhone 5? jump straight to six, right? see the article that 4S is followed by 6