Jan Zdarsa Already next week, Steve Jobs' much-awaited keynote at the Apple developer conference WWDC awaits us, where the new iPhone 4GS (HD) will be presented. Meanwhile, Steve stopped by the D8 conference and answered topics such as Apple vs. Flash, Apple vs. Google, and was also asked about the stolen iPhone prototype.
Apple vs. Adobe
Apple refuses to have Adobe Flash technology on the iPhone and iPad, and of course Adobe doesn't like that. According to Steve Jobs, Apple is not a company that uses all available resources in the world. On the contrary, he carefully chooses which horses to bet on. It is because of this that Apple is able to create products that are simply great, while other companies produce products that are simply mediocre. Apple didn't start a war with Flash, they just made a technological decision.
According to Steve, Flash's best days are behind them, so they are preparing for a future where HTML5 is on the rise. Steve recalled that Apple was the first company to ditch the floppy drive in their iMac and people called them crazy.
Flash on smartphones is notorious for requiring a fast processor to run and draining the battery significantly. “We told Adobe to show us something better, but they never did. It wasn't until we started selling the iPad that Adobe started making a lot of fuss about missing Flash," said Steve Jobs.
A lost iPhone prototype
A lot has already been written about the leak of the new iPhone generation to the public. Steve said that if you're working on a device like that, you can't just keep it in the lab all the time, so of course some of the prototypes are out in the field. Apple is just not sure if the Apple employee really forgot the iPhone at the bar or if it was rather stolen from his backpack.
Steve then revealed some details of the whole case, with a joke at the end: “The person who obtained the iPhone prototype plugged it into his roommate's computer. While he was trying to destroy the evidence, his roommate called the police. So this story is amazing - it's got thieves, stolen property, blackmail, I'm sure there's some sex [audience laughter]. The whole thing is so very varied, I have no idea how it will end.'
Suicides at the Foxconn factory
Recently, there has been an increase in suicides in Foxconn factories, where, among other things, electronics for Apple are produced. Apple has intervened in the whole case and is trying to do its best to ideally end these suicides. But Steve Jobs added that Foxconn is not a factory - it is a factory, but the employees have restaurants and cinemas here. 400 people work at Foxconn, so it's no wonder that suicides just happen. The suicide rate is lower than in the US, but it still worries Jobs. For now, he is trying to understand the whole case and then he will try to come up with a solution.
Is Apple fighting Microsoft and Google?
"We never felt like we were at war with Microsoft, and maybe that's why we lost [audience laughter]," Jobs replied. Apple is simply trying to create a better product than the competition.
He was far more serious about Google. He reiterated that it wasn't Apple that got into the Internet search business, it was Google that got into Apple's business. Moderator Walt Mossberg mentioned Apple's acquisition of Siri, which deals with search. But Steve Jobs denied the speculation about Apple's possible entry into the search engine business: "They are not a company that deals with search, they deal with artificial intelligence. We have no plans to enter the Internet search engine business – others are doing it well.”
When asked by the host what he thought of Chrome OS, Jobs replied, "Chrome isn't done yet." But he mentioned that this operating system is built on WebKit, which was created by Apple. According to Jobs, every modern internet browser is built on WebKit, whether it's Nokia, Palm, Android or Blackberry. "We created real competition for Internet Explorer," added Steve Jobs.
iPad
What Jobs initially fought against were tablets built around handwriting. According to Jobs, it's too slow - just having a stylus in your hand slows you down. Microsoft's version of the tablet always suffered from the same ailments - short battery life, weight, and the tablet was as expensive as a PC. “But the moment you throw away the stylus and start using the precision of your fingers, it's no longer possible to use a classic PC operating system. You have to start from the beginning", said Jobs.
Walt Mossberg asked Steve Jobs why they didn't make an OS for a tablet first, why did they make an OS for a phone first? “I'll tell you a secret. It first started with a tablet. We had an idea to create a multi-touch display and six months later I was shown a prototype. But when Steve Jobs had this display in his hand, he realized - after all, we can turn it into a phone!", replied Jobs.
Can the iPad save journalists?
According to Steve Jobs, newspapers such as the Wall Street Journal and the New York Times are experiencing difficult times. And it's important to have good press. Steve Jobs does not want to leave us only in the hands of bloggers, according to him we need teams of quality journalists more than ever. According to him, however, editions for the iPad should cost less than for the printed form. What Apple has learned the most is that it is necessary to set the price aggressively low and go for the highest volume possible.
Will tablets replace the classic PC?
According to Jobs, the iPad is also suitable for creating content, not just for consuming it. Do you want to write long texts on the iPad? According to Jobs, it is best to get a bluetooth keyboard and you can start, even creating content on the iPad is not a problem. According to Jobs, the iPad software will continue to develop and become much more interesting later.
hell
Apple doesn't expect to make a lot of money from the new advertising system. Apple wants to give developers a chance to make money from good apps without having to set the price too high. According to him, the current state, where advertisements divert people from the application, is not suitable.
source: All Things Digital
I like the answers. Steve Jobs has a vision... and that's always important
thanks for the translation, nice article
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Nice, thanks. Steve is really good.
Steve Jobs RULEZZZZZ
1 every 3 seconds... Amazing
I guess I'll start playing Pirates of Sillicon Valley
"What Apple has learned the most is to set the price aggressively low and go for the highest volume possible." ... what? :-)
The iPad is set up aggressively, the iPhone is set up aggressively (the fact that it's not here is another problem) and Macbooks are not expensive either (if you take a comparable category in terms of chassis and hardware)...
I agree with that - it's mostly due to the EU's indiscretion, etc
but I was interested in the newspapers, etc. - I totally agree with SJ, even if the edition of MF Dnes will cost me 0,79 Euro (if I'm not mistaken), it's more expensive than in the kiosk and more... we know what, I'll start thinking about it and it'll be worth it, magazines just like that
you have to realize that there are some fixed costs (editing, etc.), but the other part is printing and distribution, and in the case of electronic distribution, this falls away - so when they stop making fools of us, we'll see... :-D and I still don't feel the ever-expanding phenomenon "... you'll learn more tomorrow, the day after tomorrow, etc."