Michal Marek The world of social networks and their applications brought two interesting news that are definitely worth mentioning. Instagram responds to the growing popularity of video posts and increases their maximum allowed length from thirty seconds to a full minute. Snapchat, in turn, wants to become a full-fledged communication tool and brings "Chat 2.0".
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One-minute videos and "multi-clips" on Instagram
The well-known photo-social network Instagram announced that the time spent by its users watching videos increased by a respectable 40 percent in the last six months. And it is precisely to this fact that the management of Instagram responds by increasing the original limit on the length of the video from 30 seconds to 60.
Moreover, this news is not the only good news for network users. Exclusively on iOS, Instagram also brings the ability to compose a video from multiple different clips. So if you want to create a composite story from multiple shorter videos, just select specific footage from your library on your iPhone.
Instagram is starting to roll out longer 60-second videos to users now, and it should reach everyone in the next few months. The exclusive news in the form of combining clips has already arrived on iOS, as part of the application update to version 7.19.
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Snapchat and Chat 2.0
According to his words, the increasingly popular Snapchat has been focusing on improving communication between two people for two years. It does so through a communication interface in which you can tell if your counterpart is present in the conversation, and the experience is also enriched by the possibility of simply starting a video call. Now, however, the company has decided to raise the experience of communication through the application to an even higher level.
The result, which Snapchat presents as Chat 2.0, is a completely new chat interface in which you can easily send text and images to your friends or initiate a voice or video call. The big news is the catalog of two hundred stickers, which can also be used to enrich communication. In addition, the possibilities of using stickers could expand even more in the near future, as the company recently bought a smaller company Bitstrips for $100 million, whose tool allows the easy creation of personalized Bitmoji stickers.
Also worth mentioning is the new feature called "Auto-Advanced Stories", thanks to which you will be able to view your friends' picture stories one after the other without having to start each one separately. The time when the user had to hold his finger on the image that interested him for long seconds is (thank God) gone forever.
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