Close ad

There is no need to debate the popularity of iMessage. The simplicity and native implementation within Messages is something that makes "blue bubbles" popular. However, Apple began to eliminate that simplicity a little last year, also due to the pressure of competing communication platforms that offer more and more.

That's why Apple decided in iOS 10 its communication service significantly enrich and offered many features that users used extensively in, for example, Messenger or WhatsApp. However, the biggest innovation was the App Store itself, which was supposed to make iMessage a real platform. For now, though, the success of the app and sticker store is debatable.

A year ago, even before the introduction of iOS 10, I am wrote about it, how Apple could improve iMessage:

Personally, I mainly use Messenger from Facebook to communicate with friends, and I regularly communicate with a few selected contacts via iMessage. And the service from the workshop of the most popular social network today leads; it is more efficient. This is not the case with iMessage or in comparison to the other applications mentioned above.

After three quarters of a year with the improved iMessage, I can clearly state that Messenger is still leading the way for me. Although Apple has really improved its communication service considerably, i.e. equipped it with new features, but in some cases, in my opinion, it has overcombined it.

The proof is the App Store for iMessage, which I haven't visited many times outside of the first days when I was full of enthusiasm and anticipation exploring what my own software store could actually bring. And that's largely because it's not even very simple, intuitive.

imessage-app-store-graveyard

One of the biggest themes of the new App Store is stickers. There are an endless number of them, at different prices and with different motives, which Apple, together with developers, responded to the success of stickers on Facebook. However, the problem is that unlike Messenger, stickers are not as easy to access in iMessage.

In his "Is the iMessage App Store Dying or Already Dead?" na Medium Adam Howell writes about this well:

I love the idea of ​​an App Store for iMessage. I love Apple's focus on privacy. I love building on top of an app I use every day. But not only is the iMessage App Store dying—I fear it may already be dead.

Even after five months, regular users have no idea where the iMessage App Store is, how to access it, or how to use it.

Howell goes on to describe how the current implementation of the App Store in iMessage is hidden under an unnecessarily large number of steps that don't even make sense in the end. If Apple wanted users to be able to liven up their conversations with original stickers as easily as possible, it failed. Especially when we compare it with Messenger.

In the Facebook messenger, we tap on the smiley icon in the conversation and immediately see all the downloaded sticker sets. If we want a new one, the shopping cart lights up at the bottom left - everything is logical.

In iMessage, we first click on the arrow if we are in the text field, then on the well-known App Store icon, but it surprisingly does not take us to the App Store. You can get to the store by clicking on the undefined button at the bottom left and then the icon with the plus sign and the inscription Store. Only then will we get to buying stickers and much more.

That comparison says it all. After all, Facebook has a much better-designed button bar in Messenger, which is located between the keyboard and the text field. Open the camera, image library, stickers, emoji, GIFs or recording with a single touch. With iMessage, you'll be looking for the vast majority of these features longer.

[su_youtube url=”https://youtu.be/XBfk1TIWptI” width=”640″]

That's also why I never really started using stickers in iMessage. In Messenger, I tap, select and send. In iMesage, it usually takes at least one step longer, and the whole experience is a bit worse, also because some packages take longer to load. This is undesirable for fast communication.

However, Apple is not going to give up, on the contrary, this week it came out with a new advertisement that directly promotes stickers in iMessage. However, its message is not entirely clear from the spot, in which people stick different stickers on themselves. Apple has yet to comment on the success of the App Store for iMessage, so it's unclear if it's just trying to rekindle the message among users that there is such a thing as stickers after a lukewarm launch.

One of the reasons why they put stickers in iOS 10 in Cupertino is certainly an effort to appeal to younger users. In the age of Snapchat and many other communication and social networks, the slogan "say it with a sticker" can work, but it must be accompanied by very simple functionality. Which is not the case in iMessage.

On Snapchat, but also on Instagram or Messenger, you simply click, upload/take a photo/select and send. iMessage would like so much to be similar, but they can't. For now, their App Store looks a bit like "overkill" that many users don't even know about.

Topics:
.