Ondrej Holzman Apple has once again shown how good it can be at marketing and how powerful it is in this field. Twenty-four iconic windows of the luxury department store Selfridges have been occupied by the Apple Watch, becoming the first ever product in history to have all the windows dedicated to it at the same time.
The main motif of the entire advertising campaign is flowers, which can be found in various forms on the dials of apple watches. Already in the Watch itself, Apple engineers they spent hundreds of hours with the cameras, to make the result perfect, and similarly Apple's marketing specialists have now also won with an event in Selfridges.
In each of the 24 shop windows, there is an installation with flowering plants, and in front of them there is always an Apple Watch displayed in different editions and colors with a corresponding watch face. The installation consists of flowers of various sizes, from 200 millimeters to 1,8 meters.
In total, there are almost six thousand flowers of different sizes in the windows in eight different designs, each of which was created using a different method. Large and medium-sized flowers were cast from synthetic resin, the smaller ones were then printed by 3D printers.
The iconic window displays have been at Selfridges since 1909, and now it's the first time in history that they all feature the same product.
Beauty in simplicity!
Why two units? Couldn't it be written, from 20 to 180 cm or 0,2 - 1,8 meters?