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When you think of advertising and Apple, a huge number of people think of the iconic spot from 1984. When you say advertising and Mac, most Apple fans (especially from abroad) think of the now 11-year-old set of funny Mac vs. Windows, within which at that time Apple was struggling from a competing platform, or from the then new version of Windows Vista. The actor portraying Mac has now opened up about the fact that more than three times the spots were actually filmed than actually aired. Most of them were stopped by Steve Jobs.

The popular commercial series "I'm a Mac/I'm a PC" aired between 2006 and 2009. After more than ten years, new information has come to light from the behind-the-scenes filming of these commercials. Justin Long, who played the "cool" Mac in the spots, said in a recent interview that there were a lot more episodes filmed than actually appeared on TV screens.

Allegedly, almost 300 mini-sketches were filmed, but only 66 passed the final selection, which was in charge of Steve Jobs, and exactly this number later appeared in TV commercials. The remaining more than 200 sketches ended up "in the trash" for a very simple reason - they were allegedly too funny and humor was not a priority for Jobs at the time.

All 66 published spots together:

Jobs wanted to play down the humorous nature of the individual sketches, the main thrust of which the audience was supposed to remember was that the Mac is simply a better system in many ways. In this regard, the humorous insert served only as a kind of filler, which was intended to accentuate the difference between the two systems. Once the prim humor played, people would stop focusing on the product as such.

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Source: 9to5mac

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