Lukáš Čambala As the three-month trial period of Apple Music gradually comes to an end, many users are starting to cancel their memberships to avoid unwanted payments and switch back to free services like Spotify. Now, Jimmy Iovine, co-founder of Beats and current CEO of Apple Music, has also commented on this. According to him, the music industry is getting angry and should look more closely at Apple and at the same time eliminate those who want to profit without cost.
Speaking at the Vanity Fair New Establishment Summit in San Francisco, Iovine was specifically referring to Spotify, which offers both a free membership and a paid version. However, apart from a few ads that you will hear between songs, there is no reason for many to arrange a paid membership - that is why tens of thousands of users do not pay for music at all.
"Once upon a time we may have needed a free membership, but today it's pointless and freemium is becoming a problem. Spotify only rips artists off with their freemium plan. Apple Music could have hundreds of millions of members if we offered the service for free, as they do, but we think we've created something that will work anyway," said Iovine confidently, who, according to him, would be here if the service failed, he was no more.
However, the actual performance of the service is shrouded in mystery, as Apple refuses to provide detailed numbers on how many people use its service. So far, we've only heard one number from him in more than three months - at the beginning of June 11 million people listened to music via Apple Music.
Still, there was a lot going on around Apple Music. At the beginning of the free trial period, the singer Taylor Swift, who from Apple, caused a big stir she asked for damages to smaller artists who would thus lose profits during the trial period. According to Iovino, Apple in this problem kept the best, as best he could, and tried to resolve the situation to the benefit of all.
After all, Spotify itself also commented on the problems with freemium membership. "It's hypocritical of Apple to criticize our freemium services and call for an end to free services altogether, as they offer products like Beats 1, iTunes Radio for free, and push us to raise our subscription prices," Jonathan said. Prince, Director of International Communications.
The fact that Apple tries to support every artist was said to be the reason why Iovine joined Apple in the first place, because he knows the costs associated with promotion. He himself helped many a famous artist, led by Dr. Dre.
Only time will tell how the fight against the music industry will continue to evolve, however, according to Iovine, it is in decline and steps must be taken to revive it.
Apple music is dead, I recommend irrelevant fucks. Cili back to Spotify paid. I'm a die-hard Apple fan, but Apple must. they really screwed up..
You write like a demented person and you are probably demented...
And what do you retards not understand? I'll translate for a fool: the apple M UI is ugly, it lacks basic logical options such as playing everything from one artist, the recommendation from AM is meaningless even after three months and it doesn't match how I was pleasantly surprised by spotify after about a month of collecting information. Read more reviews by angry people - demented
If you wrote your first post like that, no one would call you demented. But the first post is like from a complete idiot.
I agree with that too. Apple Music's UI is another disaster. Completely confusing, unintuitive and after 3 months it still offered me music that didn't engage me. In addition, when listening to music in the car, we could not play music from the mobile phone. Lots of little buttons and nothing of the sort. So when you want to let something go, you have to stop and pick. It used to be clearer. Yes, it has siri, which should simplify control, but it cannot be controlled if the phone is connected via the Columbus system...
Spotify is the last piece of shit I would never pay for. Just the wretchedly large music database and terrible quality even with a paid service. Better deezer or apple music. Although Apple arrived as the last of the big players, they caught everything.
Negativum is a large database at Spotify? Are you normal otherwise? Also, Apple music doesn't have any better music quality, so go masturbate elsewhere.
In fact, the application is an absolutely hideous payment in iTunes that I don't understand how to actually control and it doesn't correspond at all with what I already bought. So I don't know what they picked up, but it's definitely not an application.
I remain loyal to spotify, I pay for it and I am more satisfied with it than with music.
Well, it's quite understandable that Apple is sputtering. Spotify offers the same thing for free, and only sometimes you have to listen to an advertisement. I think people simply calculated that paying a few hundred a year for a stream is not worth it. It will be difficult for them to establish themselves in such a market.
It wouldn't be such a problem for me to pay for such a service, but it would have to solve all the things I expect from it. Or if he only solves some of that, then for a smaller price.
I think the price for up to 6 family members is quite interesting, but then I have no use for it ;-).
Interesting for me would be:
1. As many DBs with music as possible.
2. Good problem-free clients on the go (Minimum Windows, MAC, iOS, but Android would also be suitable).
3. The possibility to upload your own music, which is not in the DB (Free = included in the price, and ideally for at least 10000 songs (as Google has).
4. Possibility of downloading in offline mode in all clients on all platforms.
5. Super ideal so that I can also put it in the car (but at the moment probably only through a USB connection to a phone, iPad, etc.).