Ondrej Holzman As expected, Apple is fighting with its own streaming music service, with which it will compete, for example, against the established Spotify. At first glance, Apple Music can do practically the same thing, and it will probably be the details that make the decision. But the Californian giant is clear: music needed a home, so it built one for it.
That's exactly the tagline for the new mini-movie that Apple Music presents. He talked her into it Trent reznor and explains that the new service hides three essential functions – streaming millions of songs, discovering music thanks to recommendations from industry experts, and connecting to your favorite artists and performers.
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A classic minute-long clip called "Apple Music - Worldwide" was also released, introducing the new radio station Beats 1. It will broadcast exclusively and for free on Apple Music XNUMX hours a day and will be Zane lowe, Ebro Barden and Julie Adenuga, who will broadcast from Los Angeles, New York and London, respectively.
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On the occasion of the launch of the new music service, Apple also prepared a short film about the history of music, in which it made a significant impact on more than one occasion with its products. "Every great innovation inspires another. 127 years of music has led us to the next great advancement in listening: Apple Music,” writes Apple. In his musical history, we come across LPs, cassettes, CDs or iPods, but on the other hand, we do not see, for example, a walkman from Sony.
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I eat them :)
another pointlessness, moreover, not localized
The videos are great, but they don't promote Music so much as music in general. Compared to Spotify, I find the new Music to be quite worthless, and it will be difficult, if not impossible, to attract people from Spotify, which also has a free version.