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Just a few years ago, especially when Apple was ruled by Steve Jobs, we could expect a frontal attack from lawyers after something like this. Today, however, everything is a little different. HTC presented its new flagship, which is supposed to decide the future of the entire company, and at first and any other glance, it is a shameless copy of the iPhone. But it doesn't really excite anyone anymore.

The thermonuclear war that Steve Jobs once promised Samsung - and in the end more or less caused - for the fact that the South Korean company copies his products, we probably can't wait any longer. The iPhone is clearly the most famous smartphone in the world, and it's no surprise that larger or smaller copies of it, especially from the Eastern Hemisphere, arrive with iron regularity.

Taiwan's HTC has now decided to bet on a strategy often practiced by lesser-known Asian brands and give its new device everything they give it in Cupertino. The One A9 is supposed to save HTC from collapse and what else to bet on than the pleasing design and functions with which the iPhone scores so much.

Courts do not solve anything

Several major legal battles with Samsung have often given Apple the truth that its products have been illegally copied, but in the end - except for huge fees for lawyers and tedious hours in court - nothing substantial has come of it. Samsung continues to sell its phones without problems, and so does Apple.

What is fundamentally different, however, are the profits. Today, the Californian giant takes practically all the profit from the smartphone market, and other companies, except for Samsung, are more or less teetering on the edge of bankruptcy. The same applies to HTC, which now has one of the last chances for salvation, which is to be ensured by the borrowed strategy.

When things didn't go their way, HTC bet the last card on everything the iPhone scores with: an elegant design with a metal unibody, a decent camera or a fingerprint reader. If you put the iPhone 6, the new HTC A9 and the iPhone 6S Plus side by side, you might not even be able to tell which one doesn't belong at first glance. At five inches, the new HTC fits perfectly between the two iPhones, with which it shares virtually all design elements.

It must be said that it was HTC that was the first to come up with a metal design and plastic dividers for the antennas before the six iPhones, but otherwise Apple has always tried to be distinctive. Unlike HTC. His A9 has exactly the same rounded corners, the same round flash, the same protruding lens… “The HTC One A9 is an iPhone running Android 6.0,” he wrote aptly in the headline of the magazine The Verge.

Mimic the look, but no longer the success

Although HTC officially says that the resemblance to iPhones is purely coincidental, it doesn't really care. Much more important to him is that he failed to make a faithful copy of the iPhone just by eye, but the One A9 did well on the inside, according to initial reports. Outside the recently introduced Nexuses the HTC One A9 will be the first phone to run the latest Android 6.0 Marshmallow, and it will be able to come close to the iPhone in quality in many ways. Caption The Verge so it fits exactly.

Apple, on the other hand, could be flattered that its iPhone is a model that someone is finally trying to achieve not only in terms of design, but also in terms of functionality. HTC seems to have done such a good job in this regard that Vlad Savov is embarrassed, whether to "frown disapprovingly at the shamelessness of HTC, or suppress a smile at the quality of the product itself".

In any case, Apple can rest easy. When it announces tens of millions more iPhones sold next week as part of its financial results, Taiwan will be praying that its hot new product achieves even a fraction of that success. It is quite possible that after all your own attempts, even the tactic with "your own iPhone" will explode and HTC will soon be remembered. It is easy to imitate the iPhone as such, but to come close to its success is completely unattainable for most.

Photos: Gizmodo, The Verge
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