HTC wants to sell its virtual reality division, is Apple a suitable buyer?

When Apple introduced the brand new iMac Pro to the world this year, it presented its incredible performance in virtual reality, among other things. Since the Cupertino company itself does not produce any virtual reality, Apple used the currently best available VR solution on the market, offered by HTC, for the presentation. Currently, the three VR solutions most widely used among users are Oculus Rift, HTC Vive and PS VR. It might seem that HTC will be satisfied, but it is a well-known magazine Bloomberg he came up with the idea that HTC either wants to attract a strategic partner who, together with HTC, would promote VR on the market to an even greater extent, or wants to get rid of the entire VR division as such.

Given the connection that Apple demonstrated with the iMac Pro, the question arises as to whether Apple could be the partner or even the buyer. HTC definitely has the best VR solution currently on the market according to users. The problem, however, is the price, which even after the recent reduction is approaching the 20 crown mark, which is almost three times what Sony sells its VR solution for.

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In recent years, according to several statements by Tim Cook, Apple is constantly trying to monitor what projects it will jump into and the company wants to bring something new that it has not been involved in yet. In this connection, they talk most about the upcoming electric car, or rather the extremely improved CarPlay, which can turn modern vehicles into semi-autonomous machines, or the Virtual Reality market. It is through the acquisition of the HTC Vive division that Apple could enter the market from one day to the next, and if it was possible to link the solution from HTC with the App Store, it could be a really interesting business in terms of numbers that would also satisfy Apple's shareholders, who are impatiently waiting, what the company with the bitten apple in the logo will rush into.

Discussion of the article

[Ryk Mat]

No one can be a buyer. In the 1st singular, the interrogative form is buyer.