Michal Marek Clumsy Ninja is an iOS game that made its public debut in 2012 at the iPhone 5 keynote. It's only now, a year later, that the game has appeared in the App Store and in the Editor's Choice category. Therefore, she immediately attracted a lot of attention. When clicking on it, the user will notice that in addition to the classic description and images, a one-minute trailer for the game can also be launched in the App Store, which is a completely unprecedented phenomenon in this application store.
A short video is unheard of in the App Store, and developers have always been allowed to present their app with just a written description and a maximum of five static images. However, that may now change. The video introducing the game Clumsy Ninja opens in the built-in player in portrait mode, and the sound of the video can also be heard in the background. Currently, this new feature is only available for this single game, and only when accessed from the Featured page. The classic side of Clumsy Ninja has remained unchanged for now.
Developers have been calling for the ability to add video to app descriptions for a long time. It is not always easy to describe well the functions and meaning of the application with just words and a few pictures. The video will serve to demonstrate the capabilities of the application much better and more vividly, and it will also more easily overcome, for example, the language barrier that may exist between the developer and the potential customer.
With iOS 7 and its focus on motion and animation, the absence of video previews in the App Store came as a big surprise to many, but Clumsy Ninja shows that may be changing. For now, however, the question is whether this is not just an exceptional and unique case. Let's hope that's not the case and that the App Store is moving a little further. So far, the developers have partially solved the situation by creating an illustrative video, which they put on YouTube, in addition to the official description and images of the application in the App Store. However, it would of course be more practical if the customer had the opportunity to get comprehensive information about the application in one place. So now there is hope, but who knows how the whole situation will develop. It is also possible that Apple will not provide this new option to developers, but will only provide video to the app that makes it into the weekly Editor's Choice selection.
on Android for a few years now…
And yet it never helped me to know the Android market and be able to choose. I note that I am a user of both Android (two phones) and Apple (tablet).