Apple picker Press Release: With the slogan "The whole world of sport in your pocket", the Czech technology company Livesport is launching a campaign for its new FlashSport service. With it, he wants to reach out to all sports fans, offering them the opportunity to follow all sporting events clearly from one place.
"FlashSport is a unique aggregator of online sports content. It is personalized, which means that the fan clicks on what he is interested in, and then he just gets a notification on his phone that a new interesting article has appeared," explains Jan Hortík, marketing director of Livesport.
"We originally planned the start of the advertising campaign at the beginning of the Olympics in Tokyo. When it was postponed until next year, we decided to start with the start of the autumn sports season," he adds. The legendary footballer returned to the scene of the crime
The most prominent face among the athletes appearing in the campaign is Jan Koller. "Of course, the fans remember him as a football legend and the best scorer of the Czech national team. But they didn't forget him either memorable interview starting with the legendary call 'Honzo, Honzo, come to us!'" says Hortík. "Now, after 25 years, we filmed the famous moment again at the Bohemians stadium. But we also work with other notorious sports moments in our commercials."
The concept behind the campaign is the well-known Slovak creative Michal Pastier, who was selected by Livesport in a tender. “We are in a world where everything is FlashSport. FlashSport is chosen by the coach on the poster. A soccer player who simulates on the pitch is FlashSport. Classic hockey player? Of course, FlashSport," adds the spot director Filip Racek to the topic.
"At the casting, we chose only athletes so that they would be believable in front of the camera," says Martin Kořínek from Cinemania, which produced the campaign. "Originally, we planned to shoot all the shots directly at the sports grounds. However, due to the covid situation, we had to limit ourselves and transfer some situations to the studio in front of the green screen. But thanks to this step, we can finally offer the viewer even more spectacular arenas," he adds.
From October 12, the campaign will be shown on Czech television, broadcast by Nova and Nova Sport, on O2 TV, and the essential part will then take place online.
Discussion of the article
Discussion is not open for this article.
