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The MTV Video Music Awards, which honor the best music videos of the past year, took place in the United States yesterday, and during that evening Apple unveiled a pair of new ads for its Apple Music streaming service. Starring: The Weeknd.

The two minute-long spots follow each other freely, and in both we find the singer The Weeknd, one of the most popular artists today. After all, this is evidenced by the statistics from Apple Music, where The Weeknd is the most played performer.

Additionally, The Weeknd released a new album last Friday Beauty Behind the Madness, which is also available to stream on Apple Music.

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The second celebrity we will discover in the new ad is John Travolta. He played the mini-role of a taxi driver. Otherwise, the videos also focus on the use of Apple Music, specifically listening to Beats 1 online radio, adding artists to your own collection or choosing playlists according to your current mood.

Source: Cult of Mac
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