Dan Pražák iPhones have basically always been referred to as some of the best camera phones in the world. After all, this is also proven by the fact that they are placed at the top of the DxOMark ranking every year and stay there until the competition releases a newer flagship model. Recently, however, Google has been quite capable of competing with Apple in terms of camera capabilities with its Pixels, and it is precisely for the quality of the resulting images that the software giant is now picking on Apple phones in its new advertising campaign.
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David Hanak Google's flagship Pixel 3 has a rather interesting Night Sight feature. It is a sophisticated method that uses advanced algorithms to render and, above all, to lighten a photograph taken in poor lighting conditions. As a result, the image captured at night is relatively high-quality and legible. The only negatives are slight noise and inaccurate color rendering.
Google already highlighted its Night Sight function during the premiere of the Pixel 3 at the 10/9 conference in November of last year, when during its demonstration to the audience it compared the resulting photos with the iPhone X. The difference was truly striking, and perhaps that is why the company continues to its latest advertising campaign. Indeed, the vice president of product marketing at Google at the weekend shared another photo that aims to show how the iPhone XS lags behind the Pixel 3 when it comes to shooting night scenes.
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In the campaign, Google cleverly branded the second smartphone as the "Phone X" - basically any phone on the market. However, many will easily overlook the missing "i" and immediately associate the designation with the iPhone. In addition, the photo really comes from an Apple phone, which Google confirms with the small inscription "Image shot on iPhone XS" at the bottom of the image.
It should be noted that the photo captured by the iPhone XS is indeed very dark. However, the image from the Pixel 3 is not perfect either. It is significantly brighter and, above all, more readable, but the presentation of colors, the depiction of lights and, above all, the captured sky are unnatural. Similar, but slightly more faithful adjustments can be made in post-production also in the case of a photo from an iPhone XS.
It's funny... All similar articles start with the sentence that someone from Apple is trying hard, or that Apple is less perfect, etc.. Apple itself never makes similar ads and why? As long as other companies are so incompetent that the only thing they can think of is to compare themselves to Apple, then Apple has won... The only thing they are showing you is the fact that they are afraid of Apple and want to compromise it. Unfortunately, this tactic has never won :)
Sure, Apple never does this…
https://www.youtube.com/watch?v=rsY3zMer7V4
The wolves howl, the caravan moves on, through the black swamp around the white rocks
I don't like the night mode on the Pixel. Why? I want the photo to look normal at night and not look like this. What then is the concept of Night photography? The function is good, but I wouldn't use it in my life.
Like it: Pixel 3 vs iPhone XS, under the same light conditions without marketing pathos (in other words "This not even fair") aka because, You want to see something. It really makes no sense to take a picture of the black color: https://goo.gl/enJKaP
Why do they compare with iPhone photos when the iPhone does not take good photos and those photos are not even comparable to the competition. Next time maybe Samsung or Huawei.